Digital Marketing Manager - SEM & Paid Social

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Position Overview

The Digital Marketing Manager - SEM & Paid Social at Axiom will play a pivotal role in orchestrating and optimizing our online presence through effective search engine marketing and paid social media campaigns. The selected candidate will be responsible for developing, implementing, and managing SEM strategies while working collaboratively with the marketing team to enhance digital engagement and drive conversion rates. By leveraging data analytics and market insights, this individual will ensure that Axiom’s digital marketing efforts align with overall business objectives and contribute positively to brand awareness and revenue growth.

Job Responsibilities

• Develop, implement, and optimize SEM and paid social campaigns across various platforms.
• Conduct keyword research and analysis to identify opportunities for campaign improvement.
• Monitor and manage budgets, ensuring efficient allocation and expenditure of resources.
• Analyze performance data to generate actionable insights and reporting on key metrics.
• Collaborate with creative teams to develop compelling ad copy and creative assets.
• Stay updated with industry trends, algorithm changes, and best practices in digital marketing.
• Conduct A/B testing to enhance campaign performance and user engagement.
• Build and maintain strong relationships with external vendors and advertising partners.
• Oversee and manage cross-functional projects related to digital marketing initiatives.
• Train and mentor junior team members to foster team growth and performance.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in digital marketing with a focus on SEM and paid social.
• Proven track record of managing successful digital marketing campaigns.
• Strong knowledge of Google Ads, Facebook Ads, and other advertising platforms.
• Experience with marketing analytics tools such as Google Analytics and SEMrush.
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Certifications in Google Ads and Facebook Blueprint are preferred.

Technologies & Tools

The Digital Marketing Manager will utilize various technologies and tools to achieve optimal campaign performance, including Google Ads, Google Analytics, Adobe Analytics, SEMrush, HubSpot, and social media management platforms like Hootsuite. Familiarity with data visualization tools such as Tableau or Power BI may also be beneficial for reporting and analysis.

Ideal Candidates

The ideal candidate will possess a strategic mindset combined with a creative flair, allowing them to develop innovative marketing solutions. Strong attention to detail, excellent multitasking abilities, and a results-driven approach are essential characteristics. A successful Digital Marketing Manager will be adept at analyzing complex datasets and drawing meaningful conclusions, along with possessing a passion for staying ahead of digital marketing trends. Above all, they should be proactive, adaptable, and enthusiastic about driving Axiom’s digital marketing success.