Digital Marketing Manager - SEM & Paid Social

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Written by AI from the job title and company, not by Axiom, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Marketing Manager - SEM & Paid Social at Axiom will play a pivotal role in driving our organization's online presence and engagement through effective search engine marketing (SEM) and social media advertising strategies. The successful candidate will be responsible for developing, executing, and optimizing multichannel digital marketing campaigns, with a focus on maximizing ROI using data-driven insights. This position requires collaboration with cross-functional teams to ensure alignment with overall marketing goals, along with a strong understanding of digital trends and best practices to elevate our brand in the digital space.

Job Responsibilities

• Develop and implement SEM and paid social strategies to drive traffic, increase brand visibility, and generate leads.
• Manage and optimize PPC campaigns across platforms including Google Ads, Facebook Ads, LinkedIn, and Instagram.
• Conduct keyword research and audience analysis to inform effective targeting strategies.
• Analyze campaign performance metrics and provide comprehensive reports with actionable insights.
• Collaborate with the content and design teams to create compelling ad copy and visuals.
• Monitor industry trends and competitor activities to stay ahead of market developments.
• Oversee budget management for digital marketing initiatives, ensuring maximum efficiency and effectiveness.
• Ensure all campaigns comply with industry regulations and best practices.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in digital marketing, specifically in SEM and paid social advertising.
• Proficiency with digital marketing tools such as Google Analytics, SEMrush, and social media advertising platforms.
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• Exceptional knowledge of SEO, landing page optimization, and conversion rate optimization.
• Excellent written and verbal communication skills with a keen eye for detail.
• Ability to manage multiple projects and priorities in a fast-paced environment.

Technologies & Tools

The Digital Marketing Manager will utilize a variety of technologies and tools to enhance campaign effectiveness and efficiency. Key platforms include Google Ads for SEM, Facebook Business Manager for paid social campaigns, and analytics tools such as Google Analytics and Data Studio for tracking performance metrics. Additional tools may include SEMrush for keyword research and SEO analysis, Hootsuite for social media management, and various A/B testing platforms to optimize ad performance.

Ideal Candidates

Ideal candidates for the Digital Marketing Manager position at Axiom will possess a combination of strategic thinking and creative problem-solving abilities. They should demonstrate a strong passion for digital marketing and be proactive in exploring new avenues to engage target audiences. Excellent interpersonal skills are essential for effective collaboration with internal teams, and the ability to adapt to changing market conditions will be crucial. The candidate should exhibit leadership qualities, enhancing team performance and fostering an innovative work environment.