Digital Marketing Manager - SEM & Paid Social

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Job Overview

The Digital Marketing Manager - SEM & Paid Social at Axiom will be responsible for strategizing, executing, and optimizing all aspects of our paid search and social media campaigns. This role requires the ability to analyze data-driven insights to drive user engagement, maximize return on investment (ROI), and align with broader business goals. The Digital Marketing Manager will collaborate with cross-functional teams to enhance brand visibility, drive traffic, and increase conversions through innovative digital marketing strategies.

Job Responsibilities

• Develop and implement SEM and paid social strategies to meet defined performance metrics and objectives.
• Conduct keyword research and competitive analysis to inform campaign strategies and budgets.
• Monitor and optimize ad performance across platforms including Google Ads, Facebook Ads, and LinkedIn Ads.
• Utilize analytics tools to track campaign performance, providing actionable insights and reporting to stakeholders.
• Manage budgets for paid campaigns, ensuring effective and efficient use of resources for maximum returns.
• Collaborate with creative teams to develop compelling ad copy and visuals that resonate with target audiences.
• Stay updated on industry trends and emerging technologies to continuously refine marketing strategies.
• Lead A/B testing initiatives to optimize ad performance and conversion rates.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
• Minimum of 5 years of experience in digital marketing, with a focus on SEM and paid social campaigns.
• Proven track record of managing successful PPC campaigns and achieving KPI targets.
• Strong analytical skills with experience using analytics platforms (e.g., Google Analytics, SEMrush).
• Expertise in tools such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.
• Excellent written and verbal communication skills.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.

Technologies & Tools

The Digital Marketing Manager will work extensively with various technologies and tools fundamental to executing successful marketing strategies. These include but are not limited to Google Ads, Google Analytics, SEMrush, Facebook Ads Manager, and various social media management tools (such as Hootsuite or Sprout Social). Familiarity with A/B testing software, data visualization tools, and CRM systems will also be beneficial in this role.

Ideal Candidates

The ideal candidate for the Digital Marketing Manager position at Axiom possesses a strategic mindset coupled with a hands-on approach to campaign management. They excel in analytical thinking and problem-solving, being able to interpret complex data sets to derive actionable insights. Strong interpersonal skills and a collaborative spirit are essential, making them an effective communicator across departments. A passion for digital marketing and adaptability in a fast-paced environment further characterize a standout applicant for this dynamic role.