Digital Marketing Manager (Social Media & Performance Marketing)

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Written by AI from the job title and company, not by bakerly, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Marketing Manager (Social Media & Performance Marketing) at bakerly will play a pivotal role in shaping our online presence and driving engagement through effective social media strategies and performance marketing initiatives. The individual will be responsible for developing, implementing, and managing campaigns that align with our brand objectives, while also optimizing performance metrics to ensure the highest return on investment. This position demands a strategic thinker with creativity and a deep understanding of digital marketing trends, analytics, and consumer behavior.

Job Responsibilities

• Develop and execute comprehensive social media marketing strategies across various platforms to enhance brand visibility and engagement.
• Manage and optimize performance marketing campaigns, including SEM, display, and social media ads, to meet defined KPIs.
• Analyze campaign performance data and derive actionable insights to drive continuous improvement.
• Collaborate with cross-functional teams including content, design, and product to ensure brand consistency in messaging.
• Monitor industry trends and competitor activities to identify new opportunities for growth.
• Create and manage content calendars to ensure timely and relevant content across all platforms.
• Oversee budget allocation and resource management for digital marketing initiatives.
• Prepare and present performance reports to senior management, providing recommendations for strategic adjustments.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in digital marketing, with a focus on social media and performance marketing.
• Proficiency in digital marketing tools such as Google Analytics, Facebook Ads Manager, and other relevant platforms.
• Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Excellent analytical skills with a data-driven approach to decision-making.
• Strong written and verbal communication abilities.
• Experience with A/B testing and conversion rate optimization techniques.

Technologies & Tools

This position will leverage a variety of technologies and tools, including but not limited to Google Analytics, Facebook Ads Manager, Hootsuite, Mailchimp, and Adobe Creative Suite. The candidate will also utilize CRM systems and marketing automation platforms to track customer engagement and optimize marketing efforts.

Ideal Candidates

The ideal candidate will possess a blend of creative and analytical skills, along with a passion for digital marketing and social media dynamics. They should be proactive, detail-oriented, and able to thrive in a collaborative environment. Excellent problem-solving abilities, a strong sense of accountability, and a commitment to delivering high-quality results are essential qualities for success in this role.