Digital Marketing Manager

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Written by AI from the job title and company, not by Xometry, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Marketing Manager at Xometry will be responsible for developing, implementing, and managing digital marketing campaigns that promote our products and services. This role involves enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers through effective digital marketing tactics. The ideal candidate will work closely with the marketing team to strategize, execute, and analyze digital marketing initiatives while ensuring alignment with overall business objectives.

Job Responsibilities

• Develop and execute comprehensive digital marketing strategies that increase brand visibility and drive engagement.
• Manage and optimize digital advertising campaigns across various platforms, including Google Ads and social media.
• Oversee content creation, ensuring alignment with the brand voice and strategy across all digital channels.
• Analyze and report on key performance indicators (KPIs) to evaluate campaign effectiveness and recommend improvements.
• Collaborate with cross-functional teams, including sales and product development, to align marketing efforts with business goals.
• Manage and oversee the budget for digital marketing projects and ensure cost-effective marketing solutions.
• Stay updated on digital marketing trends and best practices to leverage innovative techniques and tools.
• Lead A/B testing initiatives to refine and improve digital marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, preferably in a managerial role.
• Proficient in using Google Analytics, SEO tools, and various content management systems.
• Strong understanding of PPC, social media marketing, and email marketing strategies.
• Excellent analytical skills with a data-driven mindset.
• Exceptional written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Leadership experience in managing team members and creating a collaborative work environment.

Technologies & Tools

The Digital Marketing Manager will utilize a range of technologies and tools including, but not limited to, Google Analytics for performance tracking, HubSpot for marketing automation, Hootsuite for social media management, SEMrush for SEO optimization, and various CRM systems to manage relationships and data. Familiarity with design and content creation tools such as Adobe Creative Suite and Canva will also be advantageous.

Ideal Candidates

The ideal candidate for the Digital Marketing Manager position at Xometry will possess strong leadership qualities and a creative mindset, combined with a strategic approach to problem-solving. They should be proactive, articulate, and capable of fostering teamwork while adapting to a dynamic work environment. An intrinsic motivation for continuous learning and innovation in the digital landscape is essential for success in this role.