Digital Marketing Manager/Senior Digital Marketing Manager (Remote in California)

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Job Overview

The Digital Marketing Manager/Senior Digital Marketing Manager at Rocket Lawyer will be responsible for overseeing our digital marketing strategies and campaigns to boost brand awareness and generate leads. This role requires a creative thinker with strong analytical skills, capable of utilizing various digital platforms and tools to enhance customer engagement and drive conversion rates. The ideal candidate will work collaboratively with cross-functional teams to implement integrated marketing plans that align with organizational goals.

Job Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies that align with overall business objectives.
• Oversee SEO/SEM strategies to maximize organic and paid search results, ensuring the highest return on investment.
• Lead content marketing initiatives, including blogs, social media, and email campaigns, ensuring they meet branding guidelines and audience engagement goals.
• Analyze market trends and customer behavior to identify opportunities for growth and improvement in digital marketing efforts.
• Utilize analytics tools to track and report on campaign performance, adjusting strategies as necessary based on data insights.
• Manage the digital marketing budget effectively to maximize ROI across campaigns.
• Collaborate with sales and product teams to ensure alignment of marketing messages and tactical execution.
• Stay updated on the latest digital marketing trends and technologies to foster innovation and growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; Master’s degree preferred.
• 5+ years of experience in digital marketing, with a focus on B2B marketing or SaaS environments.
• Strong knowledge of digital marketing channels, including SEO, PPC, email marketing, and social media.
• Proficiency in using marketing automation tools and analytics platforms (e.g., Google Analytics, HubSpot, SEMrush).
• Exceptional written and verbal communication skills, with the ability to craft compelling marketing content.
• Demonstrated ability to lead projects and manage cross-functional teams.
• Experience in budget management and performance analysis.

Technologies & Tools

The successful candidate will be required to utilize a range of technologies and tools including, but not limited to, Google Analytics for performance tracking, HubSpot for marketing automation, SEMrush for SEO analysis, and social media management tools such as Hootsuite or Buffer. Proficiency in email marketing platforms like Mailchimp or Marketo will also be essential to execute email campaigns effectively.

Ideal Candidates

The ideal candidate for this position will possess a unique blend of creativity and analytical prowess, with a strong passion for digital marketing. They should be innovative and adaptable, embracing changes in technology and market dynamics. Excellent problem-solving skills and a results-driven mindset are essential, as well as the ability to communicate effectively across various teams and stakeholders. Strong leadership skills coupled with a collaborative spirit are crucial for driving impactful marketing initiatives at Rocket Lawyer.