Digital Marketing Manager/Senior Digital Marketing Manager (Remote in North Carolina)

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Job Overview

The Digital Marketing Manager/Senior Digital Marketing Manager at Rocket Lawyer will play a key role in developing and executing our digital marketing strategy to enhance brand visibility and drive customer acquisition. This position requires a dynamic individual who can manage multiple digital marketing channels and campaigns, analyzing performance metrics and leveraging insights to optimize future initiatives. The successful candidate will work collaboratively with cross-functional teams, demonstrating a solid understanding of the digital landscape and a passion for innovative marketing solutions.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive qualified traffic to the Rocket Lawyer website.
• Manage and optimize multiple digital marketing channels, including SEO, PPC, email marketing, social media, and content marketing.
• Analyze campaign performance metrics and utilize insights to produce actionable recommendations for continuous improvement.
• Collaborate with the creative team to develop engaging content tailored to various channels and target audiences.
• Oversee budget allocation and ROI tracking for digital marketing campaigns to ensure effective resource utilization.
• Lead competitive analysis and market research to stay informed on industry trends and adopt best practices.
• Monitor digital marketing trends and technologies, continuously measuring the effectiveness of campaigns and strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• Minimum of 5 years of digital marketing experience, with a proven track record in managing successful campaigns.
• Strong knowledge of SEO, PPC, social media marketing, and content marketing best practices.
• Proficiency in analytics tools (Google Analytics, SEMrush, etc.) and marketing automation software (HubSpot, Marketo, etc.).
• Exceptional analytical and problem-solving skills with the ability to interpret data into actionable marketing strategies.
• Excellent communication and interpersonal skills, capable of leading collaborative projects.
• Strong attention to detail and ability to manage multiple projects simultaneously in a fast-paced environment.

Technologies & Tools

The Digital Marketing Manager will work with a variety of technologies and tools to enhance marketing initiatives, including Google Analytics for performance tracking, HubSpot for inbound marketing efforts, SEMrush for SEO optimization, social media management tools such as Hootsuite or Buffer, and email marketing platforms. Familiarity with CRM systems and other marketing automation tools will also be essential to support customer engagement efforts.

Ideal Candidates

The ideal candidate for the Digital Marketing Manager/Senior Digital Marketing Manager position will possess a strategic mindset, with a strong passion for digital marketing and an eagerness to innovate. They should be highly driven, results-oriented, and have the ability to thrive in a collaborative environment. Exceptional organizational skills, along with strong leadership capabilities, will enable the candidate to manage campaigns and initiatives effectively. A keen eye for emerging market trends, consumer behavior, and effective communication will further complement their profile, ensuring they are well-equipped to contribute to Rocket Lawyer's marketing success.