Digital Marketing Program Specialist

Job Description

Program Specialist – West Coast Account

Location: Laguna Beach, CA

Employment Type: Full-Time

Digital Agency is seeking a detail-oriented and proactive Program Specialist to support a major automotive clients. In this role, you will partner with client-facing teams, agencies, and internal stakeholders to analyze program performance, manage reporting, improve processes, and help deliver high-quality digital marketing initiatives.

This is an excellent opportunity for an early-career professional who enjoys working with data, solving problems, building relationships, and making a measurable impact in a fast-paced account management environment.

What You’ll Do

• Support automotive digital marketing programs through data analysis, reporting, client presentations, and vendor coordination.
• Monitor project progress, open issues, and opportunities to improve performance and operational efficiency.
• Create weekly, monthly, and quarterly performance reports using advanced Excel skills.
• Analyze program, product, and service performance to develop actionable recommendations.
• Partner with internal and external teams to maintain and improve program technology, tools, and processes.
• Build productive vendor relationships and help ensure deliverables are completed on time and to expectations.
• Support quality-assurance activities across digital advertising, website, and marketing technology initiatives.
• Create communications, training, reporting, and marketing materials that build program awareness and confidence.
• Collaborate with dealer support and account teams on key communications and issue resolution.
  
  

What You’ll Bring

• Bachelor’s degree required.
• 1–3 years of professional experience in marketing, sales, account management, project management, or a related field.
• Experience with digital marketing, digital analytics, or client-facing support.
• Advanced Microsoft Excel skills, including complex spreadsheets, PivotTables, and PivotCharts.
• Strong analytical, written, verbal, and presentation skills.
• Highly organized, detail-oriented, self-motivated, and comfortable managing multiple priorities.
• Collaborative interpersonal skills and a solution-oriented mindset.
• Experience in automotive, Google Ads, Meta advertising, website experience, or digital media is a plus.
  
  

Why Join Us

Join a collaborative team where you can grow your expertise in digital marketing, analytics, client support, and program management. This full-time, on-site role is based in Laguna Beach, California and includes comprehensive health benefits, paid holidays, generous PTO, and additional office perks.