Digital Marketing SEO & Project Manager

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Written by AI from the job title and company, not by Carrier, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Marketing SEO & Project Manager at Carrier will play a crucial role in driving the online presence and overall success of our digital marketing initiatives. This position is responsible for overseeing the planning, execution, and optimization of digital marketing campaigns with a specific focus on Search Engine Optimization (SEO). The Digital Marketing SEO & Project Manager will collaborate with cross-functional teams to achieve digital marketing goals, enhance brand visibility, drive web traffic, and improve conversion rates while managing multiple projects to ensure timely delivery and adherence to best practices in SEO and digital marketing strategies.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies, focusing on SEO best practices to improve organic search rankings.
• Conduct keyword research and analyze performance metrics to optimize website content and improve user experience.
• Coordinate and manage SEO projects from initiation through execution, ensuring timelines and budgets are adhered to.
• Collaborate with content creators, designers, and developers to produce high-quality, SEO-friendly content.
• Monitor and report on website analytics, SEO performance, and the effectiveness of digital marketing campaigns to stakeholders.
• Stay up-to-date with industry trends, algorithm changes, and emerging digital marketing technologies to maintain competitive advantage.
• Lead training sessions and workshops to educate team members on digital marketing and SEO techniques.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• A minimum of 5 years of experience in digital marketing with a strong emphasis on SEO and project management.
• Proven track record of successfully managing SEO projects and delivering measurable results.
• Proficiency in analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) and content management systems (CMS).
• Strong understanding of search engine algorithms and ranking factors.
• Excellent project management skills with the ability to multitask and meet deadlines in a fast-paced environment.
• Strong analytical and problem-solving abilities, with attention to detail.
• Exceptional written and verbal communication skills.

Technologies & Tools

The Digital Marketing SEO & Project Manager will utilize various technologies and tools essential for executing digital marketing strategies effectively. This includes using SEO tools like Google Analytics, SEMrush, and Ahrefs for keyword research and performance measurement, as well as content management systems (CMS) such as WordPress or Sitecore for website management. Familiarity with email marketing platforms, social media management tools, and customer relationship management (CRM) software will also be beneficial.

Ideal Candidates

Ideal candidates for the Digital Marketing SEO & Project Manager position at Carrier will exhibit a blend of creativity and analytical thinking, enabling them to develop innovative strategies while interpreting data to ensure effectiveness. They will demonstrate leadership capabilities, enabling them to guide cross-functional teams and foster collaboration. Strong communication and interpersonal skills are essential for building relationships with stakeholders and presenting ideas clearly. A passion for digital marketing and SEO, along with a proactive attitude toward personal and professional growth, will further distinguish successful candidates in this dynamic environment.