Digital Marketing Specialist Google Ads, SEO - Home Services Franchise Clients

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Written by AI from the job title and company, not by 33social Digital Marketing, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Marketing Specialist at 33social Digital Marketing will be responsible for developing and executing comprehensive digital marketing strategies primarily focused on Google Ads and Search Engine Optimization (SEO) for home services franchise clients. This role involves analyzing performance metrics, optimizing campaigns, and coordinating with clients to enhance their online presence, driving traffic and conversions effectively with strategic digital initiatives. The ideal candidate will leverage analytical skills and digital marketing expertise to achieve desired results in a competitive marketplace.

Job Responsibilities

• Develop, implement, and optimize Google Ads campaigns to improve client visibility and drive targeted traffic.
• Conduct SEO audits and implement on-page and off-page optimization strategies to enhance organic search performance for client websites.
• Analyze and report on campaign performance using tools such as Google Analytics and Google Ads reporting.
• Create and manage keyword and competitive analysis to identify new opportunities for client growth.
• Collaborate with content creators to produce SEO-friendly content that aligns with clients' marketing objectives.
• Monitor industry trends and competitor strategies to adapt and refine marketing tactics effectively.
• Manage client relationships through regular communication, providing insights and recommendations to ensure alignment with marketing goals.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in managing Google Ads campaigns and conducting SEO strategies.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Proficiency in digital marketing tools, including Google Ads, Google Analytics, and SEO software (e.g., SEMrush, Moz).
• Excellent communication and interpersonal skills to work with clients and team members effectively.
• Detail-oriented with strong organizational skills to manage multiple clients and projects simultaneously.
• Knowledge of the home services industry is a plus.

Technologies & Tools

The Digital Marketing Specialist will utilize a variety of digital marketing technologies and tools to execute their responsibilities effectively. These include Google Ads for managing paid search campaigns, Google Analytics for performance tracking and insights, SEO tools such as SEMrush or Moz for keyword research and site audits, and project management software for coordinating tasks and client communications. A familiarity with content management systems (CMS) and design tools may also be beneficial to support content creation efforts.

Ideal Candidates

The ideal candidate for this position will possess a results-driven mindset, focused on achieving measurable outcomes through innovative marketing strategies. They will have a passion for digital marketing and a genuine interest in the home services industry, demonstrating a proactive approach to learning and adapting in a fast-paced environment. Strong problem-solving abilities, excellent time management skills, and an eagerness to collaborate with diverse teams will be essential to succeed in promoting client growth and delivering high-quality marketing services.