Digital Media Planning Director, Performance Marketing

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Job Overview

The Digital Media Planning Director for Performance Marketing at Nadexa Group will be responsible for overseeing and optimizing all aspects of digital media strategy and execution. The individual in this role will lead a team dedicated to driving performance marketing initiatives, ensuring alignment with organizational goals. This includes the development of comprehensive media plans that effectively allocate resources to maximize ROI, as well as leveraging data analytics to inform and enhance marketing tactics across various digital platforms. The Director will collaborate closely with cross-functional teams to implement innovative solutions and enhance the customer journey through targeted digital engagements.

Job Responsibilities

• Develop and execute comprehensive digital media strategies that drive customer acquisition and retention.
• Lead the performance marketing team in the planning, execution, and optimization of digital campaigns across all channels.
• Analyze campaign performance metrics and leverage insights to improve future strategies and outcomes.
• Collaborate with other departments to align marketing strategies with overall business objectives.
• Manage media budgets and ensure effective allocation of resources to achieve marketing goals.
• Stay informed on industry trends, competitive landscape, and regulatory changes affecting digital marketing.
• Foster relationships with external partners, agencies, and vendors to enhance campaign performance.
• Provide leadership, mentorship, and development opportunities for team members.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• 8+ years of experience in digital marketing, with a focus on performance marketing and media planning.
• Proven experience in managing large-scale digital advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads).
• Strong analytical skills with the ability to interpret data and translate findings into actionable strategies.
• Exceptional leadership and team management skills.
• Proficiency with analytics tools (e.g., Google Analytics, Adobe Analytics) and DMP/CDP technologies.
• Excellent communication and presentation abilities, with a knack for storytelling and data visualization.
• Knowledge of current digital marketing trends and emerging technologies.

Technologies & Tools

The Digital Media Planning Director will work with various technologies and tools critical to the performance marketing ecosystem. Proficiency in platforms such as Google Ads, Facebook Ads Manager, and programmatic advertising systems is essential. The role also requires familiarity with data analytics platforms like Google Analytics and Tableau. Experience with marketing automation tools, CRM systems, and collaboration software is also necessary to streamline workflow and improve campaign efficiency.

Ideal Candidates

Ideal candidates for the Digital Media Planning Director role at Nadexa Group will possess a dynamic blend of strategic thinking, analytical prowess, and a team-oriented mindset. They should be creative problem-solvers who thrive in fast-paced environments, displaying an ability to adapt to changing market conditions. Strong leaders who can inspire and mentor their teams while fostering collaboration across departments will excel in this role. A passion for digital marketing and a commitment to continuous improvement will further position them for success.