Digital Paid Media Marketing Manager Remote role: 24-02214

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Written by AI from the job title and company, not by Akraya, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Paid Media Marketing Manager at Akraya, Inc. will be responsible for designing, implementing, and managing strategic paid media campaigns across multiple platforms to drive brand awareness and lead generation. This role demands a results-oriented professional who can analyze market trends and optimize advertising spend to achieve business objectives. The successful candidate will collaborate closely with cross-functional teams to enhance digital presence, maximize ROI, and ensure alignment with the overall marketing strategy.

Job Responsibilities

• Develop and execute comprehensive paid media strategies that align with overall marketing goals.
• Manage and optimize digital advertising campaigns across platforms including Google Ads, Facebook, LinkedIn, and other relevant channels.
• Analyze campaign performance metrics, providing actionable insights to improve future initiatives.
• Prepare and present performance reports, highlighting key learnings and recommendations to stakeholders.
• Stay up to date with industry trends and emerging platforms to ensure competitive advantage.
• Collaborate with content, SEO, and design teams to create compelling advertisements that resonate with target audiences.
• Effectively manage the allocated budget to maximize campaign effectiveness and return on investment.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, specifically in paid media management.
• Proven track record of managing and optimizing successful digital advertising campaigns.
• Strong analytical skills and experience with analytics platforms such as Google Analytics and social media insights.
• Excellent communication and presentation skills to convey complex ideas clearly.
• Up-to-date knowledge of paid media trends, tools, and best practices.

Technologies & Tools

The Digital Paid Media Marketing Manager will utilize various technologies and tools such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and analytics software like Google Analytics and Tableau. Familiarity with marketing automation tools and CRM systems will also be beneficial for effectively tracking leads and measuring campaign success.

Ideal Candidates

The ideal candidate for this position will possess a blend of creativity and analytical thinking. They should be self-motivated, detail-oriented, and capable of thriving in a fast-paced, dynamic environment. Strong problem-solving skills, a deep understanding of digital marketing analytics, and a passion for driving growth through innovative strategies will ensure success in this role. Additionally, excellent interpersonal skills and the ability to work collaboratively with diverse teams are essential qualities for fostering a productive work environment.