Direct Response Email Marketing Specialist / Manager - DTC - Sports/Golf eLearning - USA - Remote

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Job Overview

As a Direct Response Email Marketing Specialist/Manager at Morgan Mace, you will play a pivotal role in developing and executing targeted email marketing campaigns focused on our DTC sports and golf eLearning platform. Your primary responsibility will be to enhance customer engagement, drive conversions, and optimize the customer journey through compelling email content and strategic segmentation. Collaborating with cross-functional teams, you will analyze campaign performance and implement data-driven solutions to maximize ROI and achieve business goals.

Job Responsibilities

• Design, implement, and manage comprehensive direct response email marketing campaigns that align with overall business objectives.
• Segment email lists based on customer behavior and engagement metrics, ensuring targeted communication.
• Analyze campaign results and performance metrics to continuously improve email marketing strategies and tactics.
• Create compelling email content, including subject lines, body text, and CTAs that drive user engagement.
• Collaborate with design and content teams to ensure email design is visually appealing and on-brand.
• Maintain and manage the email marketing calendar to ensure timely and effective campaign execution.
• Utilize A/B testing methodologies to refine email campaigns and enhance response rates.
• Stay updated on industry trends, tools, and best practices to refine strategies and drive innovation.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in direct response email marketing, ideally within the DTC space.
• Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot).
• Strong analytical skills with experience using data analytics tools to inform strategy.
• Excellent writing and editing skills with a strong attention to detail.
• Ability to work independently and manage multiple projects simultaneously.
• Familiarity with HTML/CSS for email development is a plus.

Technologies & Tools

This position leverages various technologies and tools critical for executing email marketing strategies. These include email marketing platforms such as Mailchimp, Klaviyo, and HubSpot for campaign management and analysis, Google Analytics for tracking customer interactions and conversions, and design tools like Canva or Adobe Creative Suite for crafting visually appealing emails. Proficiency with data analytics and A/B testing tools is also essential for optimizing campaign performance.

Ideal Candidates

The ideal candidate for this position is a proactive and innovative marketer who possesses a passion for eLearning and the sports industry, particularly golf. They should demonstrate strong analytical skills, a creative mindset, and the ability to thrive in a fast-paced remote environment. Additionally, they should have excellent communication skills and the capability to collaborate effectively with various teams, making data-driven decisions that contribute to the overall success of the email marketing initiatives.