Director – Advertising Sales and Marketing (Remote)

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Written by AI from the job title and company, not by American Medical Association, so some details may not match this job. The employer's own page has the real description.

Overview

The Director of Advertising Sales and Marketing at the American Medical Association (AMA) will be responsible for leading the development and execution of strategic advertising initiatives to drive revenue growth and brand awareness. This role involves collaborating with cross-functional teams to create innovative marketing campaigns, overseeing sales strategies, and establishing relationships with key stakeholders. The ideal candidate will demonstrate a strong understanding of the healthcare advertising landscape, possess excellent leadership skills, and be adept at using data analytics to guide decision-making. The position offers the opportunity to work in a remote environment while contributing to the mission of the AMA to improve public health.

Job Responsibilities

• Develop and implement comprehensive advertising strategies that align with the organization's goals and objectives.
• Lead and inspire a team of sales and marketing professionals to achieve assigned revenue targets.
• Collaborate with internal stakeholders to produce impactful and effective marketing campaigns.
• Analyze market trends and competitor activity to inform strategic decisions.
• Establish and maintain partnerships with key accounts and agencies to expand the AMA's reach.
• Regularly report on the performance of sales and marketing initiatives, using data to drive continuous improvement.
• Oversee budgets and ensure efficient allocation of resources across advertising activities.
• Manage the integration of digital marketing strategies to enhance advertising outreach.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• A minimum of 7 years of experience in advertising sales and marketing, with at least 3 years in a leadership role.
• Demonstrated success in developing and executing advertising strategies in the healthcare industry is a strong advantage.
• Proficient in data analysis tools and marketing automation software.
• Exceptional communication and negotiation skills.
• Strong understanding of digital marketing channels, including social media and programmatic advertising.
• Ability to work collaboratively in a team-oriented environment while also driving individual performance.

Technologies & Tools

The successful candidate will utilize a variety of technologies and tools pertinent to advertising sales and marketing. This includes CRM software such as Salesforce, data analytics platforms for performance tracking, marketing automation tools like HubSpot, and digital advertising technologies. Familiarity with social media management tools and content management systems will also be critical to executing effective marketing campaigns.

Ideal Candidates

The ideal candidate will possess strong leadership qualities and a proactive approach to problem-solving. They should be results-driven, with a passion for innovation in advertising and marketing within the healthcare sector. Excellent relationship-building capabilities, both internally and externally, are vital for success in this role. Candidates who are adaptable, strategic thinkers and possess a commitment to the values of the AMA will thrive in this environment.