Director, Digital Paid Media Marketing - Remote

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Written by AI from the job title and company, not by UnitedHealthcare, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Director of Digital Paid Media Marketing at UnitedHealthcare assumes a pivotal role in shaping and executing comprehensive digital marketing strategies aimed at enhancing brand visibility and driving growth. This position calls for an innovative leader who can orchestrate large-scale paid media campaigns across diverse digital platforms while effectively managing cross-functional teams. The Director will engage with stakeholders to develop data-driven marketing efforts that align with organizational goals, ensuring the efficient allocation of resources and the continuous optimization of marketing performance.

Job Responsibilities

• Develop and implement strategic paid media marketing plans that align with overall business objectives.
• Lead and inspire a team of digital marketing professionals to execute high-impact campaigns across various channels, including search, display, and social media.
• Monitor and analyze campaign performance metrics, using insights to refine strategies and optimize results.
• Manage the paid media budget efficiently, ensuring maximum ROI and timely reporting on spent versus planned expenditures.
• Collaborate with internal teams, including creative, analytics, and technology, to ensure cohesive messaging and branding across all platforms.
• Stay abreast of industry trends and competitive landscape to identify new opportunities for growth and innovation.
• Develop actionable insights derived from A/B testing and market research to enhance campaign effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• A minimum of 7 years of experience in digital marketing with a focus on paid media strategy and execution.
• Strong understanding of key digital marketing channels, platforms, and tools.
• Proven track record of managing multi-million-dollar paid media budgets.
• Exceptional analytical skills with the ability to interpret data and translate it into strategic recommendations.
• Excellent leadership and team management capabilities, fostering a collaborative work environment.
• Strong verbal and written communication skills to effectively convey complex information to stakeholders at all levels.

Technologies & Tools

The role requires proficiency in a variety of digital marketing tools and technologies, including but not limited to Google Ads, Facebook Ads Manager, programmatic advertising platforms, marketing automation tools, and web analytics solutions such as Google Analytics and Adobe Analytics. Familiarity with SEO best practices, A/B testing tools, and CRM software is also essential for optimizing campaign strategies and managing customer engagement.

Ideal Candidates

The ideal candidate for the Director of Digital Paid Media Marketing position embodies a strategic thinker with a passion for digital marketing. They thrive in dynamic environments, exhibiting agility in adapting to changing market trends and consumer behaviors. Strong leadership qualities combined with excellent problem-solving skills enable them to navigate challenges effectively. They are driven by data, continually seeking insights to inform decision-making, while fostering a collaborative spirit that inspires and empowers team members. A forward-looking mindset towards innovation and technology will position them as a key player in achieving UnitedHealthcare's marketing objectives.