Director, Digital Paid Media Marketing - Remote

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by UnitedHealthcare, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Director, Digital Paid Media Marketing at UnitedHealthcare will lead strategic initiatives designed to enhance brand visibility and engagement through effective digital paid media campaigns. This role will involve the oversight of all aspects of digital marketing strategies, including planning, execution, and optimization of campaigns across various digital platforms. The ideal candidate will collaborate with cross-functional teams to align marketing efforts with business objectives, ensuring cost-effective allocation of budgets and maximizing return on investment.

Job Responsibilities

• Develop and implement a comprehensive digital paid media strategy that aligns with UnitedHealthcare's overall marketing goals.
• Manage and optimize all paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and other digital media channels.
• Conduct thorough market research and analysis to identify trends and opportunities for growth within digital channels.
• Oversee the budgeting and financial management of digital media spend, ensuring efficient allocation and maximizing ROI.
• Collaborate with creative teams to develop compelling ad copy, visuals, and to ensure brand consistency across all media.
• Establish performance metrics and KPIs to evaluate the effectiveness of campaigns and implement improvements as necessary.
• Lead and mentor a team of digital marketing professionals, fostering a culture of innovation and excellence.
• Stay abreast of the latest industry trends, tools, and technologies, applying insights to drive continuous improvement within digital marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
• A minimum of 7 years of experience in digital marketing, with at least 5 years focused on paid media strategies.
• Proven track record of managing and optimizing large-scale paid media campaigns across multiple channels.
• Strong analytical skills with experience in using data to drive decision-making and strategic planning.
• Excellent communication and leadership skills, with the ability to articulate ideas and influence stakeholders.
• Experience with marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and advertising platforms.
• In-depth knowledge of SEO, PPC, and social media marketing best practices.

Technologies & Tools

The Director of Digital Paid Media Marketing will utilize a range of technologies and tools to enhance marketing effectiveness. This includes but is not limited to Google Ads, Facebook Ads Manager, LinkedIn Ads, programmatic advertising platforms, marketing automation tools, and analytics software such as Google Analytics and Tableau for data insights and reporting. Proficiency in content management systems (CMS) and Customer Relationship Management (CRM) software is also critical to this role.

Ideal Candidates

Ideal candidates for the Director, Digital Paid Media Marketing position will possess a combination of strategic thinking, creativity, and analytical abilities. They will be self-motivated individuals who thrive in a fast-paced environment and demonstrate a strong passion for digital marketing. A proactive approach to problem-solving, outstanding interpersonal skills, and the ability to adapt to evolving market trends are essential characteristics to succeed in this role. Additionally, candidates should exhibit a collaborative spirit, encouraging teamwork while driving individual and team success within the organization.