Director Digital & Performance Marketing

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Written by AI from the job title and company, not by PUMA Group, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Director of Digital & Performance Marketing at PUMA Group will spearhead the strategic development and execution of comprehensive performance marketing initiatives aimed at driving customer acquisition, retention, and revenue growth. This position demands an analytical mindset combined with visionary leadership to enhance the brand's digital presence, optimize marketing efficiency, and ensure alignment with overall corporate strategies. The successful candidate will collaborate closely with various departments, leverage data analytics for decision-making, and innovate marketing approaches to maintain PUMA's position as a leading global sports brand.

Job Responsibilities

• Develop and execute a robust digital marketing strategy that drives performance and aligns with overall business objectives.
• Oversee all digital channels including SEM, SEO, social media, email marketing, and affiliate marketing to maximize return on investment.
• Utilize data-driven insights to refine marketing strategies and improve campaign results continuously.
• Lead cross-functional teams to implement innovative marketing solutions while fostering a performance-driven culture.
• Manage budgeting and forecasting for digital marketing efforts, ensuring optimal resource allocation.
• Track industry trends and competitor activities to stay ahead in market strategies and best practices.
• Build and maintain relationships with key stakeholders to support integrated marketing activities.
• Monitor and report on the performance of marketing campaigns, providing recommendations for optimization.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree or MBA preferred.
• A minimum of 8 years of experience in digital marketing, with at least 5 years in a leadership role.
• Proven expertise in managing performance marketing channels and proven success in driving growth through digital initiatives.
• Strong analytical skills with the ability to interpret complex data sets and develop actionable insights.
• Exceptional leadership and team management skills, with experience in fostering collaboration.
• Proficient in digital marketing tools and platforms (e.g., Google Analytics, Facebook Ads, marketing automation tools).
• Excellent verbal and written communication skills, with the ability to influence stakeholders at all levels.
• Strong understanding of consumer behavior in the digital landscape and an ability to adapt strategies accordingly.

Technologies & Tools

The Director of Digital & Performance Marketing will utilize a wide range of technologies and tools, including but not limited to, Google Analytics for performance tracking, marketing automation platforms such as HubSpot or Marketo for campaign management, and various SEO/SEM tools like SEMrush or Moz for optimizing search engine presence. Proficiency in data analysis software, such as Tableau or Power BI, will also be essential for reporting and strategizing marketing initiatives effectively.

Ideal Candidates

Ideal candidates for the Director of Digital & Performance Marketing role will possess a blend of creativity, strategic insight, and a passion for sports and lifestyle branding. They should be results-oriented professionals with the ability to adapt to the fast-paced nature of digital marketing. A proactive and forward-thinking mindset is essential, along with the ability to embrace challenges as opportunities for growth. Strong interpersonal skills, resilience, and a commitment to fostering a collaborative work environment will mark the ideal candidate for this leadership position within PUMA Group.