Director, E-Commerce - Performance Marketing

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Written by AI from the job title and company, not by PRIME, so some details may not match this job. The employer's own page has the real description.

Overview

The Director of E-Commerce - Performance Marketing at PRIME will be responsible for developing and executing comprehensive performance marketing strategies aimed at driving online sales growth. This individual will lead a team to optimize the customer journey, manage and analyze marketing campaigns, and enhance the overall digital marketing effectiveness. With a keen focus on data analytics, the Director will also collaborate closely with various cross-functional teams to achieve aggressive growth targets while ensuring alignment with corporate objectives and brand guidelines.

Job Responsibilities

• Develop and implement performance marketing strategies to enhance E-commerce growth and customer engagement.
• Lead the management and execution of digital marketing campaigns across various channels, including SEM, display, email, and social media.
• Analyze performance metrics to identify opportunities for optimization and growth.
• Collaborate with product, sales, and customer service teams to ensure a cohesive customer journey.
• Manage budget allocation and reporting for performance marketing initiatives, ensuring cost-effective solutions.
• Stay updated with industry trends and incorporate best practices into marketing strategies.
• Oversee the team’s workflow, skill development, and performance reviews.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• A minimum of 7-10 years of experience in E-commerce and performance marketing roles.
• Proven track record in managing large-scale digital marketing campaigns.
• Extensive knowledge of analytics tools such as Google Analytics, Adobe Analytics, and marketing automation platforms.
• Strong understanding of SEO, SEM, email marketing, and social media advertising.
• Excellent leadership, communication, and interpersonal skills.
• Ability to analyze data and draw actionable insights to enhance marketing initiatives.

Technologies & Tools

The ideal candidate will utilize various technologies and tools in this role, including but not limited to Google Ads, Adobe Marketing Cloud, Facebook Ads Manager, HubSpot, Shopify, and various data analytics tools such as Tableau or Power BI. Proficiency in CMS platforms and A/B testing tools will also be critical for optimizing campaign performance and user experience.

Ideal Candidates

Ideal candidates for the Director of E-Commerce - Performance Marketing position at PRIME will possess a proactive mindset, demonstrating strategic vision and a passion for digital marketing. They should be analytical thinkers, capable of making data-driven decisions and formulating actionable strategies. Strong leadership abilities and excellent communication skills are paramount, along with a collaborative spirit that thrives in a fast-paced environment. A solid understanding of consumer behavior and a commitment to delivering exceptional customer experiences will greatly enhance their suitability for this role.