Director in Performance Marketing - Influencer and Affiliate [74942]

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Position Overview

The Director of Performance Marketing - Influencer and Affiliate at Onward Search will play a crucial role in driving the strategic direction and execution of performance marketing initiatives. This leadership position demands a focus on developing and optimizing campaigns across influencer partnerships and affiliate channels. The successful candidate will collaborate with cross-functional teams to establish growth targets, assess performance metrics, and leverage data-driven insights to enhance overall marketing effectiveness and achieve business objectives.

Job Responsibilities

• Develop and implement performance marketing strategies for influencer and affiliate channels that align with company goals.
• Lead the planning, execution, and optimization of influencer marketing campaigns to drive brand awareness and conversions.
• Collaborate with the creative team to ensure the development of engaging content for influencer and affiliate partnerships.
• Analyze performance metrics and ROI for all campaigns to inform ongoing strategy and reporting capabilities.
• Build and nurture relationships with key influencers and affiliate partners to foster collaboration and drive performance.
• Conduct regular market research to identify industry trends and competitive benchmarks for influencer and affiliate marketing.
• Manage the budget allocation and forecasts for influencer and affiliate marketing initiatives.
• Oversee a team of marketing specialists, providing guidance, training, and career development opportunities.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is preferred.
• Minimum of 7 years of experience in performance marketing, with a specific focus on influencer and affiliate marketing.
• Proven track record of successfully managing and optimizing marketing campaigns with measurable results.
• Strong analytical skills with proficiency in marketing analytics tools and data interpretation.
• Excellent communication and interpersonal skills, with the ability to build relationships across all levels of the organization.
• Experience in team leadership and project management.
• Familiarity with relevant regulatory guidelines surrounding influencer and affiliate marketing.

Technologies & Tools

The Director of Performance Marketing will utilize a range of technologies and tools to facilitate campaign management and performance tracking. This includes marketing automation platforms, customer relationship management (CRM) software, analytics tools such as Google Analytics and social media analytics dashboards, as well as project management and collaboration tools to enhance team productivity and reporting.

Ideal Candidates

The ideal candidate will possess strong leadership qualities coupled with a strategic mindset. They will be innovative, data-driven, and have a passion for influencer and affiliate marketing. A successful applicant will demonstrate an ability to adapt to evolving trends within the digital marketing landscape and will be adept at fostering team collaboration and motivating others. Outstanding problem-solving skills, creativity in campaign design, and the ability to thrive in a fast-paced environment will further distinguish the right individual for this key role.