Director, Integrated Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Integrated Marketing based in the United States.

As Director of Integrated Marketing, you will play a pivotal role in driving business growth by developing and executing integrated marketing strategies across SMB and enterprise markets. You will lead the evolution of demand generation and account-based marketing (ABM), building scalable programs that generate qualified opportunities and measurable revenue impact. Working closely with Sales, Revenue Operations, Product, and Account Management, you will align marketing initiatives with broader commercial objectives. You will oversee multidisciplinary teams, combining strategic leadership with hands-on campaign execution and creative direction. The role also involves strengthening customer engagement, retention, and expansion through targeted lifecycle programs. This is an exciting opportunity to shape marketing operations within a fast-growing B2B HealthTech SaaS environment.