Director Marketing Planning

Company Description Tecnofarma México is a subsidiary of Bausch Health, a global, diversified pharmaceutical company dedicated to improving health outcomes. The organization focuses on enriching lives through innovative medicines and healthcare solutions. As part of a worldwide network, Tecnofarma México benefits from international expertise, resources, and best practices in the pharmaceutical industry. Team members contribute to a mission-driven culture that emphasizes patient well-being, ethical practices, and long-term value creation for communities and stakeholders.
Role Description The Director Marketing Planning is a full-time, remote role responsible for leading the development and execution of strategic marketing plans for Tecnofarma México. This role oversees market planning activities, including forecasting, segmentation, and prioritization of therapeutic areas and brands. The director guides brand positioning and messaging, coordinates brand development initiatives, and ensures alignment with corporate and regional objectives. Daily tasks include analyzing market research data, monitoring competitive trends, collaborating with cross-functional teams (sales, medical, finance, and regional marketing), and preparing presentations and reports for senior leadership. The role also involves setting performance metrics, optimizing marketing investments, managing timelines and budgets, and mentoring team members to ensure effective implementation of marketing strategies.
Qualifications

• Strong proficiency in Market Planning and Market Research to analyze data, identify opportunities, and support evidence-based decisions.
• Demonstrated expertise in Strategic Planning to design, implement, and adjust medium- and long-term marketing strategies.
• Experience in Brand Development and Brand Management to build, position, and sustain differentiated pharmaceutical brands.
• Solid background in pharmaceutical or healthcare marketing, with knowledge of regulatory and compliance requirements.
• Proven leadership experience managing teams, influencing cross-functional stakeholders, and driving complex projects.
• Excellent analytical, communication, and presentation skills, with advanced proficiency in relevant business and analytics tools.
• Ability to work effectively in a remote environment, manage multiple priorities, and operate in a fast-paced, matrixed organization.
• Bachelor’s degree in Marketing, Business, or a related field; advanced degree (MBA or similar) is an advantage.