Director, Marketing Technology and Operations (Remote)

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Written by AI from the job title and company, not by Nextech, so some details may not match this job. The employer's own page has the real description.

Job Overview

We are seeking a highly experienced Director of Marketing Technology and Operations to join Nextech in a remote capacity. In this pivotal role, you will spearhead the development and implementation of advanced marketing technologies and operations strategies that drive organizational efficiency, enhance customer engagement, and support marketing initiatives. The ideal candidate will possess a robust understanding of marketing automation tools, analytics, and customer relationship management systems to optimize marketing effectiveness while ensuring alignment with overall business objectives.

Job Responsibilities

• Develop and execute comprehensive strategies for marketing technology and operations to enhance performance and customer experience.
• Lead the selection, implementation, and optimization of marketing technologies, including CRM systems, marketing automation, and data analytics tools.
• Collaborate with cross-functional teams to create integrated marketing campaigns that utilize data-driven insights.
• Analyze and report on key marketing performance metrics to inform strategic decision-making.
• Oversee the budget for marketing technology operations and ensure effective resource management.
• Build and lead a high-performing team, fostering a culture of continuous improvement and innovation within the marketing technology space.
• Develop training and enablement resources to empower the marketing team with technology insights.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• At least 8 years of experience in marketing operations, with a focus on marketing technology.
• Proven track record of leading and scaling marketing technology initiatives in a fast-paced environment.
• Strong understanding of CRM platforms, marketing automation tools, and data analytics software.
• Excellent analytical and problem-solving skills with the ability to translate complex data into actionable insights.
• Exceptional leadership and communication skills, with the ability to influence stakeholders across all levels of the organization.

Technologies & Tools

The Director of Marketing Technology and Operations will work with a variety of technologies and tools, including but not limited to Salesforce, HubSpot, Marketo, Google Analytics, Tableau, and various marketing automation platforms. Proficiency in data management and analytics tools will be crucial to effectively leverage data for marketing campaigns and performance measurement.

Ideal Candidates

The ideal candidate will possess a blend of strategic thinking and technical expertise, coupled with strong leadership qualities to inspire and mentor a diverse team. You should demonstrate a passion for leveraging technology to drive marketing effectiveness and customer engagement. A proactive approach, exceptional communication skills, and a commitment to continuous improvement will be essential for thriving in this dynamic environment.