Director of Digital Marketing (100% Remote)

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Written by AI from the job title and company, not by Professional Partners - Mortgage Brokers, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Director of Digital Marketing at Professional Partners - Mortgage Brokers will play a pivotal role in shaping the digital marketing strategy and elevating the brand within the mortgage industry. This 100% remote position requires a seasoned professional who can leverage innovative marketing techniques and data analytics to increase our online presence, drive engagement, and ultimately enhance customer acquisition. The successful candidate will not only manage a team but also collaborate across departments to implement effective marketing campaigns that resonate with our target audience.

Job Responsibilities

• Develop and execute comprehensive digital marketing strategies to meet the company's goals.
• Oversee the planning, implementation, and optimization of all digital marketing campaigns, including SEO, PPC, email, and social media marketing.
• Monitor, analyze, and report on performance metrics to assess campaign effectiveness and make data-driven decisions for continuous improvement.
• Lead and mentor a team of digital marketing professionals, fostering a culture of creativity, collaboration, and growth.
• Manage the marketing budget, ensuring effective allocation of resources while maximizing ROI on marketing expenditures.
• Collaborate with internal teams to align marketing initiatives with business objectives and customer needs.
• Stay updated on industry trends, emerging technologies, and best practices to innovatively approach digital marketing.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 7 years of experience in digital marketing, with at least 3 years in a leadership role.
• Proven track record of successfully developing and executing digital marketing strategies.
• Strong knowledge of SEO, PPC, email marketing, social media, and web analytics.
• Exceptional analytical skills and proficiency in data analysis tools.
• Excellent communication, presentation, and interpersonal skills.
• Experience in the financial services or mortgage industry is a plus.

Technologies & Tools

The Director of Digital Marketing will utilize a suite of technologies and tools including but not limited to Google Analytics, SEMrush, HubSpot, MailChimp, Hootsuite, and various social media advertising platforms. Proficiency in CRM software and marketing automation tools will be advantageous in managing and analyzing marketing campaigns effectively.

Ideal Candidates

Ideal candidates for this role will possess a strategic mindset coupled with a hands-on approach to execution. They will have demonstrated leadership capabilities, with a knack for inspiring and guiding their teams to achieve collective goals. A passion for digital marketing, coupled with strong problem-solving skills and a results-oriented attitude, is essential. Furthermore, they should be adaptable, innovative, and committed to fostering a positive work environment that encourages creativity and collaboration.