Director of Event Marketing
Job Description
About the Opportunity
The organization is seeking a Director of Event Marketing to direct and scale its overarching event strategy. This full-time role is based in the United States and reports directly to the Chief Revenue Officer while collaborating closely with the go-to-market team.
Serving as a key contributor to building the marketing function from the ground up, the Director of Event Marketing will oversee the department's largest budget line item, steering presence across industry conferences, organization-sponsored gatherings, and executive dinners.
Key Responsibilities
- Lead the complete event marketing strategy, including third-party conferences, organization-sponsored events, and dinners.
- Assume ownership of an existing events calendar and collaborate with the Chief Revenue Officer and Director of Growth to expand it.
- Develop and execute strategies to connect with prospective customers and partners via in-person events, organic social channels, and related outreach avenues.
- Host and facilitate events across both virtual and in-person formats.
- Design, test, and implement new event concepts, tracking and reporting on their overall efficacy.
- Work in close alignment with the sales team to support pipeline generation and relationship development.
Required Qualifications
- Proven track record of strategizing, organizing, and executing a full events calendar in close collaboration with sales teams.
- Comfort and proficiency hosting events in both virtual and in-person environments.
- Strong messaging capabilities with demonstrated experience communicating value propositions across multiple mediums.
- Deep customer focus and comfort engaging prospects and partners directly regarding service value.
- Demonstrated self-starter mindset with the ability to pilot new ideas, drive them through completion, and analyze outcomes.
- Strong interest in engaging with product details and solving customer problems within a technology organization.
- Enthusiasm for building and developing a marketing function from the ground up.
Preferred Qualifications
- Capability to serve as a public-facing voice for the organization.
- Demonstrated potential to scale event marketing outcomes into broader brand marketing responsibilities.
Compensation and Benefits
- Annual base salary ranging from $135,000 to $165,000
- Equity
- Health coverage
- Paid time off and paid holidays
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