Director of Integrated Annual Giving

Job Summary

The Director of Integrated Annual Giving oversees a team of Annual Giving Liaisons who partner with colleges, departments, programs, student success initiatives, and University of Utah Health units to develop and execute annual giving strategies tailored to their unique goals and funding priorities.

The Director provides leadership, guidance, and oversight to ensure each partner area's annual giving activities are strategic, donor-centered, data-informed, and aligned with advancement priorities. Working closely with the Senior Director of Campaigns and Communications, the Director helps ensure that unit-level annual giving plans support the broader institutional fundraising strategy while meeting the distinct needs of individual campus and health system partners.

In addition to supervising Annual Giving Liaisons, the Director manages a portfolio of select partner units and serves as the annual giving lead for those areas. The position oversees campaign planning, budget management, performance reporting, stewardship strategy, campaign tracking, messaging review, and implementation of annual giving best practices.

Please note, the posted salary range reflects the compensation range within which we will make an offer. Offers are determined based on qualifications, skills, and experience. Placement at the top of the range is reserved for candidates who demonstrate exceptional qualifications and experience directly aligned with the role.

Learn more about the great benefits of working for University of Utah: benefits.utah.edu

Responsibilities

Strategic Leadership and Planning

• Lead and supervise a team of Annual Giving Liaisons responsible for partnering with assigned colleges, departments, programs, and health system units.
• Guide liaison staff in developing annual giving strategies and fundraising plans tailored to the goals, audiences, and funding priorities of their assigned partner areas.
• Ensure partner-based annual giving plans are comprehensive, achievable, donor-focused, and informed by historical performance and fundraising best practices.
• Collaborate with the Senior Director of Campaigns and Communications to ensure unit-level annual giving strategies align with broader institutional fundraising priorities and campaign objectives.
• Serve as a subject matter expert in annual giving strategy and provide consultation to liaison staff and partner units regarding campaign planning, donor segments, solicitation strategies, and stewardship opportunities.
• Identify opportunities for innovation, growth, and improved donor engagement across partner-managed annual giving programs.
• Maintain a portfolio of select partner units and directly develop and manage annual giving plans for those areas.
  
  

Campaign Development and Coordination

• Oversee the planning and partner with the Associate Director of Campaigns and Communications on execution of annual giving campaigns developed in partnership with colleges, departments, programs, and health system units.
• Ensure annual giving activities across partner areas are appropriately coordinated and timed to create a cohesive donor experience.
• Review campaign priorities and calendars to minimize audience overlap, donor fatigue, and competing fundraising efforts.
• Provide strategic guidance on fundraising appeals, campaign themes, audience segmentation, communication channels, and solicitation schedules.
• Approve project briefs developed by liaison staff before submission to Marketing and Communications teams.
  
  

Messaging and Content Strategy

• Ensure fundraising messaging reflects institutional priorities while highlighting unit-specific impact opportunities.
• Provide strategic guidance regarding appeal concepts, donor-centric language, storytelling, calls to action, and campaign positioning.
• Ensure consistency in annual giving communications while maintaining flexibility for unique partner needs and donor audiences.
  
  

Stewardship Strategy And Donor Experience

• Develop and oversee stewardship strategies for annual giving donors across partner units.
• Recommend stewardship touchpoints, donor recognition opportunities, impact reporting, and cultivation activities that support donor retention and long-term engagement.
• Partner with liaison staff, stewardship teams, and campus stakeholders to implement annual giving stewardship initiatives.
• Execute stewardship communications and projects for annual giving campaigns as appropriate.
• Ensure stewardship plans are incorporated into campaign planning and budget development.
  
  

Performance Measurement and Reporting

• Establish annual giving performance metrics and key performance indicators for campaigns, partner units, and overall program success.
• Identify, monitor, and analyze critical fundraising metrics including donor participation, retention, acquisition, upgrades, revenue performance, response rates, engagement, and return on investment.
• Develop and maintain reporting frameworks that communicate campaign performance and fundraising outcomes to campus and health system partners.
• Provide quarterly, annual, and campaign-specific performance reports to partner units and advancement leadership.
• Utilize data and campaign results to provide strategic recommendations and future fundraising plans based on historical performance and emerging trends.
• Evaluate annual giving initiatives and recommend adjustments to improve future outcomes and donor engagement.
  
  

Campaign Tracking and Systems Management

• Develop and maintain campaign tracking processes to ensure accurate measurement and attribution of annual giving efforts.
• Create and manage campaign motivation codes and ensure their consistent and accurate use across all annual giving initiatives.
• Ensure UTL tracking links and other digital campaign tracking mechanisms are implemented and utilized appropriately across fundraising channels.
• Monitor campaign performance across direct mail, email, digital, social media, crowdfunding, giving day, and other annual giving activities.
• Analyze campaign results and provide actionable recommendations for future solicitations based on performance data and donor behavior.
  
  

Budget and Resource Management

• Manage annual giving campaign budgets, including direct mail, production, design, stewardship, and related fundraising expenses.
• Monitor campaign expenditures and evaluate return on investment.
• Develop budget recommendations and resource allocation strategies that maximize fundraising effectiveness.
• Maintain inventory and oversee utilization of annual giving resources, including CRE envelopes and related fundraising materials.
• Ensure fundraising resources are used efficiently and consistently across partner units.
  
  

Cross-Functional Collaboration

• Partner closely with the Senior Director of Campaigns and Communications to ensure annual giving efforts across partner units support institutional fundraising and engagement goals.
• Serve as the primary annual giving advisor for assigned partner units and collaborate with academic, administrative, student success, and health system leaders to identify fundraising opportunities and annual giving priorities.
• Work collaboratively with Marketing and Communications, Advancement Services, Stewardship, Development, and Donor Experience teams to ensure successful implementation of annual giving campaigns.
• Facilitate communication between partner units and central advancement teams to ensure alignment, consistency, and effective execution.
  
  

Minimum Qualifications

EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience).

Department may hire employee at one of the following job levels:

Director, Advancement Management: Requires a bachelor's (or equivalency) + 12 years or a master's (or equivalency) + 10 years of directly related work experience.

Preferences

Special Instructions

Requisition Number: PRN46594B

Full Time or Part Time? Full Time

Work Schedule Summary

Department: 00702 - Development Services

Location: Campus

Pay Rate Range: $68,545 - $105,000

Close Date: 12/19/2026

Open Until Filled

To apply, visit https://utah.peopleadmin.com/postings/211437

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