Director of Marketing

Director of Marketing

Location: Omaha, NE

Travel: Up to 10%

Compensation: Competitive base + performance bonus

Industry: Home Services • Franchise • Construction Trades

Level: Director

-About the Brand-

We are an emerging national home service brand built from the foundation of a proven, multi-location industry leader. Our goal is to create one of the most trusted and professional home service brands in the country, while empowering franchise owners to generate predictable leads, strong unit economics, and long-term legacy businesses.

As we scale, we are hiring a Director of Marketing to build and lead the marketing engine that fuels both franchise system growth and unit-level lead generation.

This is a foundational role for a senior marketing leader who can architect strategy at a high level and execute hands-on in an early-stage environment.

-Role Overview-

The Director of Marketing owns the full marketing ecosystem for the franchise brand: brand, demand generation, vendor integration, marketing analytics, and performance optimization.

This role is equal parts:

• Strategist
• Operator
• Builder
• Coach

You will administer the marketing framework that franchisees rely on to generate leads profitably, while also supporting franchise development marketing to attract qualified franchise candidates. You will manage agencies and vendors but also personally create, refine, and deploy marketing assets as the brand matures.

-Key Responsibilities-

Franchise System Advertising & Lead Generation

• Architect and manage the franchise-wide marketing mix. Experience in GMB/GBP optimization, Google LSAs, Google Ads, social media presence & ads, SEO & local search, review acquisition & reputation management, networking B2B & B2C, etc
• Ensure franchisees generate consistent, high-quality leads at an efficient cost per lead.
• Balance national brand standards with local market flexibility.

Brand Strategy & Consistency

• Own and protect the brand’s positioning, voice, and visual identity across all channels.
• Ensure professional, premium execution across franchise websites, ads, signage, print, and digital assets.
• Develop customer personas and franchise candidate avatars to guide messaging and creative direction.
• Elevate the perception of fencing from a commodity service to a trusted professional solution.

Franchisee Marketing Systems & Governance

• Administer the franchise marketing playbook and standards.
• Manage a curated set of approved/required vendors franchisees can choose from.
• Establish required local marketing spend expectations and ROI benchmarks.
• Serve as the primary marketing advisor and coach to franchise owners.

Vendor & Partner Management

• Manage and integrate marketing agencies, freelancers, SEO firms, media buyers, call tracking providers, and attribution tools.
• Hold vendors accountable to performance standards and ROI.
• Reduce fragmentation and inefficiency across the system by centralizing oversight.

Marketing Analytics, Attribution & Performance

• Build marketing dashboards to track:
• Cost per lead (CPL)
• Lead quality
• ROAS
• CAC
• Channel and campaign performance
• Partner with Sales and Operations to optimize the full funnel from lead → appointment → close.
• Use data to drive smarter franchisee marketing decisions and improve system-wide ROI.

Franchise Development Marketing

• Support franchise sales by marketing the brand and opportunity to franchise candidates.
• Develop recruitment collateral: pitch decks, videos, landing pages, email campaigns.
• Ensure franchise marketing aligns with unit-level economics and execution.

Hands-On Creative Execution. This is not a purely managerial role.

You must be comfortable:

• Creating and refining creative assets yourself when needed
• Developing collateral such as:
• Video assets
• Digital ads
• Yard signs
• Trifold brochures
• Sales materials
• Event and sponsorship materials
• Guiding creative direction while also executing during early growth stages.

Who We’re Looking For

• 5+ years of marketing experience, with deep exposure to home services or multi-location businesses.
• Proven success driving local lead generation at scale.
• Experience managing vendors, agencies, and marketing tech stacks.
• Strong understanding of performance marketing, brand development, and attribution.
• Comfortable operating as a player-coach in an emerging franchise environment.
• Able to command credibility with franchise owners and executive leadership.
• Highly organized, data-driven, and execution-oriented.

What We Offer

• A rare opportunity to build the marketing foundation of a national franchise brand.
• Competitive base salary + performance bonus.
• High autonomy, high impact, and direct influence on franchisee success.
• Culture rooted in professionalism, accountability, innovation, and legacy-building.

Join Us

If you are a marketing leader who understands home-service lead generation, thrives in a builder environment, and wants to create a scalable franchise marketing system from the ground up, we want to meet you.

• Apply today and help shape the next great national home service brand.