Director of National Media, Digital & Performance Marketing

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Written by AI from the job title and company, not by Henkel, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Director of National Media, Digital & Performance Marketing at Henkel will lead strategic initiatives to enhance brand visibility and drive performance across digital platforms. This role encompasses overseeing the planning, development, and implementation of comprehensive media strategies that align with the company’s objectives. The successful candidate will integrate digital marketing efforts while leveraging data analytics to optimize performance, ensuring a robust return on investment and commitment to innovative marketing solutions.

Job Responsibilities

• Develop and execute a national media strategy that drives brand awareness and customer engagement across various digital platforms.
• Manage performance marketing campaigns, tracking metrics to assess effectiveness and adjusting strategies as needed to maximize ROI.
• Lead a team of marketing professionals, providing guidance, mentorship, and performance evaluations.
• Collaborate with cross-functional teams, including product development and sales, to align marketing goals with overall business objectives.
• Oversee the digital media buying process, negotiating contracts with vendors to ensure optimal pricing and placement.
• Utilize data analytics tools to monitor campaign performance, generate reports, and make data-driven decisions for ongoing marketing strategies.
• Identify new digital opportunities and innovative approaches to enhance brand positioning and market share.
• Stay up-to-date with emerging marketing trends, tools, and techniques relevant to the digital landscape.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
• Minimum of 10 years of experience in media planning, digital marketing, or performance marketing, with at least 5 years in a leadership role.
• Proven track record of successful digital marketing campaign management and performance analytics.
• Strong expertise in media buying, social media platforms, SEO/SEM, and content marketing.
• Excellent analytical skills with a strong data-driven mindset.
• Outstanding communication and interpersonal skills, capable of collaborating with multiple teams.
• Experience with marketing automation tools and CRM systems is a plus.

Technologies & Tools

The Director of National Media, Digital & Performance Marketing will utilize various technologies and tools to enhance marketing effectiveness, including advanced analytics software, digital marketing platforms (such as Google Ads, Facebook Business Manager), and project management tools (such as Asana or Trello). Familiarity with marketing automation systems (e.g., HubSpot, Marketo) and customer relationship management (CRM) software is also essential for optimizing marketing efforts and sales alignment.

Ideal Candidates

Ideal candidates for this position will possess a strategic mindset combined with a creative approach to problem-solving. They should demonstrate strong leadership qualities with the ability to inspire and guide teams toward achieving common goals. An effective communicator, the candidate must be skilled at building relationships across diverse departments. A passion for digital innovation and an adaptability to fast-paced environments will also distinguish the successful applicant, alongside a commitment to driving measurable results.