Director of Performance Digital Marketing

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Navigate360, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Director of Performance Digital Marketing at Navigate360 will be responsible for leading and executing strategic digital marketing initiatives aimed at enhancing brand visibility and driving customer engagement across various digital platforms. This pivotal role requires a deep understanding of performance marketing strategies, including Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, and social media management. The successful candidate will collaborate closely with cross-functional teams to optimize digital campaigns, analyze performance metrics, and ensure alignment with the organization's overall marketing objectives.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies that drive measurable results and enhance customer acquisition.
• Oversee the execution of SEO, PPC, email marketing, and social media campaigns, ensuring alignment with overall business goals.
• Analyze campaign performance data to continuously improve KPIs and ROI, providing actionable insights to stakeholders.
• Collaborate with content creators and designers to enhance content effectiveness and brand messaging.
• Manage external agencies and vendors to optimize marketing spend and performance outcomes.
• Lead, mentor, and grow a high-performing digital marketing team, fostering a culture of continuous improvement.
• Stay informed about emerging trends and technologies in digital marketing to keep the organization at the forefront of industry developments.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 7 years of experience in digital marketing, with at least 3 years in a leadership role.
• Proven experience managing performance marketing channels, including SEO, PPC, and social media.
• Strong analytical skills and experience with digital marketing analytics tools (e.g., Google Analytics, SEMrush).
• Excellent verbal and written communication skills, with an ability to engage and influence stakeholders at all levels.
• Strong budget management skills and a proven track record in driving cost-effective marketing strategies.

Technologies & Tools

The Director of Performance Digital Marketing will utilize a variety of technologies and tools to facilitate effective digital marketing strategies. This includes but is not limited to marketing automation software (e.g., HubSpot, Marketo), analytics platforms (e.g., Google Analytics, Adobe Analytics), SEO tools (e.g., Moz, SEMrush), social media management applications (e.g., Hootsuite, Sprout Social), and content management systems (CMS).

Ideal Candidates

Ideal candidates for the Director of Performance Digital Marketing position will possess a strong blend of technical proficiency and creative vision. They should demonstrate an exceptional ability to analyze data, discern trends, and apply insights toward strategic decision-making. Strong interpersonal skills and the ability to lead diverse teams are essential, coupled with a passion for innovation and a commitment to achieving outstanding results. Candidates should also exhibit adaptability and resilience, thriving in a fast-paced and dynamic marketing environment.