Director of Performance Marketing (advertising) Remote

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Written by AI from the job title and company, not by Splice, so some details may not match this job. The employer's own page has the real description.

Job Overview

Splice is seeking an experienced Director of Performance Marketing to lead our advertising initiatives in a fully remote capacity. The successful candidate will be responsible for developing, executing, and optimizing performance-driven marketing strategies that enhance brand visibility and drive user acquisition. This role requires a thorough understanding of digital marketing channels, analytics, and advertising technologies to ensure the company's marketing efforts are both effective and efficient.

Job Responsibilities

• Develop and implement comprehensive performance marketing strategies to achieve business objectives.
• Oversee all aspects of digital advertising campaigns, including paid search, social media, and display advertising.
• Collaborate with cross-functional teams to ensure alignment on marketing goals and brand messaging.
• Monitor and analyze campaign performance, adjusting strategies as necessary to maximize return on investment.
• Utilize data-driven insights to inform marketing decisions and effectively allocate budget resources.
• Manage a team of marketing professionals, providing guidance, support, and performance evaluation.
• Stay updated on industry trends and emerging technologies to enhance marketing effectiveness.
• Build and maintain relationships with external agencies and partners to enhance campaign reach.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; advanced degree preferred.
• 7+ years of experience in performance marketing or digital advertising with a proven track record of success.
• Strong knowledge of various digital marketing channels and tools, including Google Ads, Facebook Ads, SEO, and email marketing platforms.
• Exceptional analytical skills, with the ability to interpret data and derive actionable insights.
• Experience managing a team and leading cross-functional initiatives.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
• Proficiency in marketing and analytics tools such as Google Analytics, SEMrush, or equivalent.

Technologies & Tools

The Director of Performance Marketing will utilize a wide array of technologies and tools to execute and monitor campaigns effectively. Key software includes Google Ads, Facebook Ads Manager, Google Analytics, various CRM systems, and reporting tools that facilitate data analysis and performance tracking. Familiarity with marketing automation platforms such as HubSpot or Marketo may also be beneficial.

Ideal Candidates

Ideal candidates for the Director of Performance Marketing position at Splice will possess a results-oriented mindset, demonstrating creativity and strategic thinking in their approach to marketing challenges. They should be highly analytical, with the ability to uncover trends and insights from complex data sets. Strong leadership capabilities are paramount, as effective coaching and mentorship of team members will be essential. A passion for continuous learning and adapting to the evolving digital landscape will further ensure success in this role.