Director of Performance Marketing (advertising) Remote

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Swooped, so some details may not match this job. The employer's own page has the real description.

The Director of Performance Marketing at Swooped is a strategic leader responsible for developing, executing, and optimizing our advertising strategies across various platforms. This role requires a deep understanding of data-driven marketing practices and the ability to manage large budgets while ensuring alignment with the company's overall business goals. The ideal candidate will lead a team of marketing professionals to amplify brand visibility, improve conversion rates, and ultimately drive customer acquisition through innovative campaigns.

Job Responsibilities

• Develop and implement comprehensive performance marketing strategies to meet organizational goals.
• Oversee the execution of digital advertising campaigns, focusing on pay-per-click (PPC), search engine optimization (SEO), social media advertising, and display advertising.
• Analyze campaign performance metrics and prepare actionable reports to guide strategic decisions.
• Manage a team of marketing professionals, providing mentorship and guidance to foster professional growth.
• Collaborate with cross-functional teams, including sales, product, and creative, to create cohesive marketing materials.
• Allocate and manage budgets effectively, optimizing spending to enhance ROI while minimizing acquisition costs.
• Stay updated on industry trends, competitive landscape, and emerging technologies to ensure innovative marketing practices.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• A minimum of 8 years of experience in digital marketing, with at least 5 years in a leadership role.
• Proven track record of managing multi-channel advertising campaigns and achieving measurable results.
• Strong analytical skills with experience in data interpretation and results-driven decision making.
• Exceptional leadership and team management capabilities.
• Excellent communication and interpersonal skills with the ability to influence and engage stakeholders at all levels.
• Proficiency in digital marketing tools such as Google Ads, Facebook Ads Manager, and analytics platforms.

Technologies & Tools

The Director of Performance Marketing will utilize a variety of technologies and tools to execute their responsibilities effectively. This includes digital advertising platforms such as Google Ads and Facebook Ads Manager, SEO tools like SEMrush or Moz, analytics software such as Google Analytics and Tableau, as well as customer relationship management (CRM) systems. Familiarity with marketing automation tools and A/B testing platforms is also essential to optimize campaigns and improve performance.

Ideal Candidates

Ideal candidates for the Director of Performance Marketing position are data-driven individuals who have a passion for technology and innovation in marketing. They possess strong analytical skills and a keen business acumen, enabling them to interpret complex data sets and translate them into actionable strategies. They demonstrate exceptional leadership and communication skills, fostering a collaborative environment within their team. A proactive approach to problem-solving and a commitment to driving results will make them successful in this dynamic role.