Director of Performance Marketing (advertising) Remote

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Written by AI from the job title and company, not by Swooped, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Director of Performance Marketing at Swooped is responsible for developing, executing, and optimizing comprehensive marketing strategies aimed at driving customer acquisition and revenue growth through various advertising channels. This leadership role will oversee a team of marketing professionals, manage budgets, analyze performance metrics, and collaborate with cross-functional teams to ensure alignment with our overall business goals.

Job Responsibilities

• Develop and implement performance marketing strategies across paid search, social media, display advertising, and affiliate marketing.
• Lead and mentor a team of marketing professionals, fostering a high-performance culture and continuous improvement.
• Analyze campaign performance and provide actionable insights to optimize ongoing strategies and drive ROI.
• Manage budgets and forecasts to ensure efficient allocation of marketing resources and track financial performance.
• Collaborate with product, sales, and customer service teams to ensure alignment of marketing initiatives with overall business objectives.
• Stay current with industry trends and competitor activities to identify new opportunities for growth.
• Utilize A/B testing and data analytics to validate marketing hypotheses and inform conversion optimization efforts.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is preferred.
• Minimum of 7 years of experience in performance marketing or digital marketing roles, with at least 3 years in a leadership position.
• Proven track record of successful campaign management and performance improvement in a fast-paced environment.
• Strong analytical skills with the ability to interpret data and drive decisions based on metrics.
• Proficiency in various digital marketing tools and platforms including Google Ads, Facebook Business Manager, and analytics software.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.

Technologies & Tools

The role of Director of Performance Marketing at Swooped will leverage various technologies and tools including, but not limited to, Google Analytics, SEMrush, HubSpot, and various social media advertising platforms. Familiarity with marketing automation systems and customer relationship management (CRM) tools is essential to streamline workflows and enhance campaign effectiveness.

Ideal Candidates

The ideal candidate for the Director of Performance Marketing position at Swooped is a strategic thinker with a data-driven mindset and a passion for digital marketing. They exhibit strong leadership skills, are adept at fostering collaboration among diverse teams, and thrive in innovative environments. A proactive and adaptable individual, they are committed to driving results and continuous improvement, whilst staying ahead of digital marketing trends and best practices.