Director of Performance Marketing and Digital Product - Direct to Consumer Brand

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Job Overview

The Director of Performance Marketing and Digital Product at Stoke Stove will be responsible for driving strategic initiatives across our Direct to Consumer (DTC) marketing efforts, enhancing product performance through detailed analytics, and optimizing the customer journey. This role requires a blend of creativity and analytical expertise to develop and implement campaigns that effectively engage our target audience, ultimately increasing conversion rates and improving overall profitability. The successful candidate will lead cross-functional teams to innovate and execute strategies that elevate our brand's digital presence and product offerings.

Job Responsibilities

• Develop and execute comprehensive performance marketing strategies for digital channels including search, social, email, and affiliate marketing.
• Lead the analysis of marketing performance metrics to inform decision-making and improve ROI across all digital initiatives.
• Collaborate with product development teams to launch innovative digital products that resonate with our target market.
• Oversee the optimization of the customer journey, ensuring a seamless experience from acquisition to retention.
• Manage a high-performing marketing team, providing guidance, mentorship, and performance reviews.
• Engage with external partners and agencies to enhance marketing effectiveness and drive brand awareness.
• Conduct competitive analysis to identify trends and opportunities within the DTC market.
• Present performance reports and strategic recommendations to senior management and stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7+ years of experience in performance marketing, preferably within the DTC sector.
• Proven track record of successfully managing and scaling digital marketing campaigns.
• Strong analytical skills with proficiency in data analysis tools and marketing analytics platforms.
• Experience with budgeting and forecasting along with strong financial acumen.
• Exceptional leadership and project management skills, with the ability to influence cross-functional teams.
• Excellent verbal and written communication skills to effectively articulate marketing strategies and results.

Technologies & Tools

The Director of Performance Marketing and Digital Product will utilize a variety of technologies and tools to enhance marketing efforts. Key technologies include customer relationship management (CRM) software, marketing automation platforms such as HubSpot or Marketo, web analytics tools like Google Analytics, A/B testing tools, social media management applications, and performance marketing platforms. Familiarity with eCommerce platforms, SEO tools, and data visualization software will also be essential to support campaign performance and insights.

Ideal Candidates

Ideal candidates for the Director of Performance Marketing and Digital Product position at Stoke Stove are individuals who possess a robust combination of analytical prowess and creative vision. They should be passionate about digital marketing and possess a strong understanding of consumer behavior. The right candidate will thrive in a dynamic environment, demonstrating adaptability and a proactive approach to problem-solving. Strong leadership qualities, a collaborative spirit, and a commitment to fostering a positive team culture are essential traits. Candidates must also be data-driven, using analytics to guide strategy while remaining attuned to the broader market trends.