Director of Performance Marketing

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Written by AI from the job title and company, not by LUS Brands, so some details may not match this job. The employer's own page has the real description.

Overview

The Director of Performance Marketing at LUS Brands is a strategic leadership role responsible for developing, implementing, and optimizing performance marketing strategies to drive brand growth, increase customer acquisition, and enhance overall marketing ROI. This position requires a deep understanding of digital marketing channels, data analysis, and consumer behavior, along with the ability to lead a team of marketing professionals to achieve targeted objectives. The successful candidate will collaborate closely with cross-functional teams to ensure integrated marketing efforts and cultivate a data-driven culture within the organization.

Job Responsibilities

• Develop and execute a comprehensive performance marketing strategy to achieve growth targets and key performance indicators (KPIs).
• Oversee and manage the performance marketing budget, ensuring efficient allocation and maximum ROI.
• Lead a team of performance marketers to implement campaigns across various digital channels, including SEM, social media, email, and display advertising.
• Analyze campaign performance data to identify trends, insights, and areas for optimization.
• Collaborate with product, sales, and customer experience teams to align marketing initiatives with business goals.
• Stay updated with industry trends and emerging technologies to maintain a competitive edge in the marketplace.
• Develop and maintain strong relationships with external vendors and partners.
• Mentor and develop team members, fostering a culture of continuous learning and improvement.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.
• Minimum of 7 years of experience in digital marketing, with at least 3 years in a leadership role.
• Proven track record of developing successful performance marketing strategies that drive measurable results.
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• Excellent leadership and team management abilities, with experience building high-performing teams.
• In-depth knowledge of digital marketing channels, tools, and best practices.
• Exceptional communication and interpersonal skills, capable of engaging stakeholders at all levels.

Technologies & Tools

The Director of Performance Marketing will utilize a variety of technologies and tools to optimize marketing efforts, including Google Analytics for performance tracking, SEM platforms for effective search engine marketing, social media advertising tools, email marketing platforms, and customer relationship management (CRM) software. Familiarity with A/B testing tools and marketing automation software is also essential to drive campaign effectiveness.

Ideal Candidates

The ideal candidate for the Director of Performance Marketing position is a results-driven and analytical thinker with a passion for digital marketing. They possess a strong entrepreneurial spirit and the ability to adapt to a fast-paced environment. A seasoned leader, the successful candidate is adept at collaborating with diverse teams and instilling a shared vision for marketing success. An innovative mindset and a commitment to continuous improvement will set them apart, enabling them to inspire their team and lead LUS Brands to new heights.