Job Description

This employer is a technology company operating at the intersection of artificial intelligence and digital search, helping brands navigate the evolving landscape of how products and services are discovered online. They are seeking a strategic leader to establish and mature the product marketing function during a period of significant growth.

The Role

• Build and lead the product marketing discipline, defining scalable practices, operating rhythms, and stakeholder engagement models.

• Own the end-to-end product marketing strategy, including positioning, messaging, audience segmentation, and go-to-market planning.

• Partner with product management to influence roadmap priorities based on market signals, competitive dynamics, and customer needs.

• Operationalize product launch processes and create a tiering framework to ensure organizational readiness across sales, marketing, and customer success teams.

• Serve as a subject matter expert to enable customer-facing teams with compelling narratives, training, and competitive intelligence.

What You'll Need

• Significant product marketing experience within a fast-moving technology, SaaS, or AI-focused environment.

• Proven track record of building or maturing product marketing capabilities in organizations where the function was previously undefined.

• Strong ability to translate complex product roadmaps into clear, actionable go-to-market plans and integrated marketing campaigns.

• Executive presence with the ability to influence cross-functional stakeholders and mentor team members as the organization scales.

What's On Offer

• Competitive salary

• Opportunity to shape the product marketing strategy at a pivotal stage of company growth

• High level of ownership and direct access to senior leadership

• Collaborative environment focused on emerging AI search and visibility technologies

Apply via Haystack today!