Director of Product Marketing (Remote, US)

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Written by AI from the job title and company, not by Vivun, so some details may not match this job. The employer's own page has the real description.

Job Overview

Vivun is seeking a strategic and experienced Director of Product Marketing to lead our marketing initiatives. In this remote role, you will oversee the development and execution of product marketing strategies that drive demand and enhance our go-to-market efforts. Your focus will be on understanding customer needs, positioning our products effectively in the market, and collaborating closely with cross-functional teams to deliver compelling narratives that resonate with target audiences. The ideal candidate will be passionate about technology and product development, with a proven track record in a similar role.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies to drive awareness and adoption.
• Collaborate with product management and sales to define product positioning and messaging.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Create compelling content and collateral to support product launches, sales enablement, and customer success.
• Train internal stakeholders on product features, benefits, and industry positioning.
• Analyze and report on product performance, utilizing data to refine marketing strategies.
• Lead a team of product marketers, fostering a culture of innovation and high performance.
• Manage the marketing budget effectively, ensuring a strong return on investment for product marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 7+ years of experience in product marketing, preferably in the technology sector.
• Proven track record of successful product launches and go-to-market strategies.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Exceptional communication and presentation skills, with experience influencing stakeholders.
• Leadership experience in managing and developing a high-performing marketing team.
• Understanding of digital marketing tactics and techniques.

Technologies & Tools

The Director of Product Marketing will utilize a variety of technologies and tools to facilitate effective marketing efforts. This includes CRM platforms like Salesforce, marketing automation tools such as HubSpot or Marketo, analytics software for performance tracking, and collaboration tools such as Slack and Zoom. Familiarity with project management software like Trello or Asana will also be beneficial in managing campaigns and team workflows.

Ideal Candidates

Ideal candidates for this role will demonstrate a combination of strategic thinking and functional expertise, enabling them to navigate complex marketing landscapes. They should possess strong leadership skills, showcasing the ability to inspire and motivate teams while being adaptable to an ever-changing market environment. The successful candidate will have a customer-first mentality, always seeking to understand and fulfill the needs of the target audience. Passion for product innovation and excellence, coupled with a data-driven approach, will distinguish top candidates for this position.