Director of Sales & Marketing

Luxury Senior Living | Continuing Care Retirement Community (CCRC)

Kansas City Metropolitan Area | Full-Time | On-Site

Base Salary: $90,000–$120,000 + Performance Incentives

Lead growth. Build trust. Help people envision their next chapter.

A high-end Continuing Care Retirement Community in the Kansas City area, is seeking an accomplished Director of Sales & Marketing to lead occupancy growth, strengthen our market presence, and deliver an exceptional experience for prospective residents and their families.

This opportunity combines strategic leadership with hands-on relationship building. We’re looking for a leader who understands that successful senior living sales starts with listening, earns trust over time, and helps people make informed, confident decisions.

The Opportunity

You will lead the community’s sales and marketing strategy, develop a high-performing team, and guide the prospect experience from initial inquiry through move-in. Working closely with community leadership, you’ll translate our lifestyle, amenities, services, and continuum of care into a compelling, accurate value proposition.

What You’ll Lead

• Occupancy and revenue growth: Build and execute plans to achieve move-in, occupancy, and revenue goals.
• Sales team performance: Coach and develop team members in consultative selling, discovery, follow-up, tours, and relationship management.
• The prospective resident experience: Create personalized visits and thoughtful communication that reflect each individual’s priorities and timeline.
• Marketing strategy: Oversee digital campaigns, events, community outreach, referral programs, and brand messaging.
• Referral relationships: Build connections with professional partners, community organizations, residents, and families across the Kansas City metro.
• Pipeline management: Maintain disciplined CRM practices, monitor conversion rates, and provide clear forecasts and performance reporting.
• Cross-functional collaboration: Partner with operations and resident services to support a welcoming, coordinated move-in experience.
• Market positioning: Track competitive offerings and local trends to refine outreach, messaging, and sales strategy.

What You Bring

• Demonstrated success in senior living sales and marketing, preferably within a CCRC, Life Plan Community, or upscale retirement community.
• A record of achieving occupancy and move-in goals through ethical, relationship-driven sales.
• Experience leading, coaching, and holding a sales team accountable.
• Confidence explaining senior living options, residency agreements, and financial considerations clearly and accurately.
• Strong marketing, budgeting, analytical, and CRM skills.
• Executive presence, excellent communication, and empathy for older adults and their families.
• Kansas City market knowledge and established referral relationships preferred.
• Bachelor’s degree in marketing, business, hospitality, or a related field preferred; equivalent relevant experience considered.

Compensation

• Annual base salary: $90,000–$120,000, based on experience and qualifications.
• Performance incentives: Annual earning opportunity of $20,000–$45,000+, tied to occupancy goals, move-ins, and the applicable incentive plan.
• Combined annual cash compensation opportunity: $110,000–$165,000+, depending on base salary and performance. Incentive earnings are variable and are not guaranteed.

Make Your Next Move Meaningful

Bring your leadership, commercial judgment, and commitment to exceptional service to a community where your work can make a lasting difference.