Director of Social + Influencer Marketing

Social Media & Influencer Marketing Manager / Director

Socialflower | Creative & Growth Marketing Agency

About Socialflower

Socialflower is a creative and growth marketing agency partnering with ambitious brands across beauty, fashion, lifestyle, and e-commerce. We combine creative storytelling, strategic marketing, and performance-driven execution to build brands that connect with consumers and drive meaningful growth.

We're looking for a Social Media & Influencer Marketing Manager / Director to lead social strategy, influencer partnerships, and creator relationships across our portfolio of client brands.

This role is for someone who lives and breathes social media, understands the evolving creator economy, and knows how to build communities and brand personalities that consumers genuinely connect with.

You'll be responsible for growing our influencer and creator network, developing impactful partnerships, and owning the social presence of multiple brands—from overarching strategy to day-to-day execution.

What You'll Do:

Influencer & Creator Marketing

- Lead influencer and creator marketing strategy across multiple client brands, with a focus on beauty, fashion, and lifestyle.

- Identify, recruit, and build relationships with influencers, content creators, and brand ambassadors who align with each brand's audience and identity.

- Grow and maintain Socialflower's network of influencers and creators, developing a strong pipeline of talent for ongoing partnerships and campaigns.

- Manage influencer partnerships from initial outreach and negotiations through contracting, creative briefs, content approvals, and campaign execution.

- Develop influencer seeding, gifting, affiliate, and paid partnership programs designed to drive awareness, engagement, and conversions.

- Build long-term relationships with creators and their management teams, identifying opportunities for recurring collaborations and brand partnerships.

- Track and analyze influencer performance, providing insights and recommendations to optimize partnerships and maximize ROI.

- Stay ahead of emerging creators, cultural trends, and partnership opportunities within the beauty and fashion industries.

Social Media Strategy & Management

- Own and execute social media strategies across key channels, including Instagram, TikTok, Pinterest, and emerging platforms.

- Develop distinct content pillars, social strategies, and editorial calendars tailored to each client's brand identity, audience, and growth objectives.

- Establish and maintain a consistent brand voice, tone, and personality across all social channels.

- Identify opportunities to grow followers, increase engagement, strengthen brand affinity, and drive traffic and conversions.

- Oversee day-to-day social media management, including content planning, scheduling, publishing, and community engagement.

- Collaborate with creative teams, designers, and content creators to develop compelling, platform-native content.

- Develop social-first campaigns around product launches, seasonal moments, collaborations, and key marketing initiatives.

- Monitor social performance, analyze content effectiveness, and continuously refine strategies based on audience behavior and platform trends.

- Ensure every brand's social presence feels authentic, culturally relevant, and differentiated within its category.

Content Strategy & Brand Storytelling

- Translate brand positioning and marketing objectives into engaging social-first content strategies.

- Develop creative concepts, recurring content series, and storytelling opportunities that strengthen each brand's identity.

- Identify trending formats, cultural conversations, and emerging social behaviors that can be authentically integrated into client strategies.

- Create detailed content briefs and provide creative direction for influencer, UGC, and organic social content.

- Balance aspirational brand storytelling with relatable, engaging content that drives measurable results.

- Ensure brand consistency across organic social, influencer partnerships, and creator-generated content.

Client & Campaign Management

- Serve as the primary point of contact for social media and influencer initiatives across assigned client accounts.

- Manage multiple brand calendars, campaigns, and creator relationships simultaneously.

- Present social strategies, campaign concepts, performance reporting, and recommendations to clients.

- Collaborate with internal growth, creative, and paid media teams to ensure social and influencer initiatives support broader marketing objectives.

- Proactively identify new opportunities to elevate client brands and drive growth.

Who You Are

We're looking for someone who is equal parts strategic thinker, creative storyteller, relationship builder, and hands-on executor.

You understand that great social media isn't just about posting consistently. It's about building a recognizable brand personality, creating content people want to engage with, and cultivating a community that drives long-term brand loyalty.

Qualifications & Experience

- 4–7+ years of experience in social media management, influencer marketing, creator partnerships, or related roles.

- Direct experience working with influencers and creators in the beauty, fashion, and/or lifestyle industries is required.

- An established network of influencer, creator, and talent management relationships is strongly preferred.

- Demonstrated success developing and executing influencer marketing campaigns, including paid partnerships, gifting, affiliate programs, and organic collaborations.

- Proven experience managing and growing social media accounts for consumer-facing brands.

- Strong understanding of Instagram, TikTok, Pinterest, and the evolving social media landscape.

- Experience developing content pillars, brand voice guidelines, and social media strategies.

- Strong creative instincts with an eye for aesthetics, storytelling, and emerging cultural trends.

- Ability to manage multiple client accounts, projects, and deadlines in a fast-paced agency environment.

- Experience analyzing social and influencer performance metrics and translating insights into actionable strategies.

- Excellent communication, organizational, and relationship-management skills.

- Comfortable working both independently and collaboratively across creative and marketing teams.

- Experience working with DTC, e-commerce, beauty, or fashion brands is highly preferred.

What Makes You Stand Out

- You already have meaningful relationships with influencers, creators, and talent managers in the beauty and fashion space.

- You can spot emerging creators and social trends before they become mainstream.

- You've helped brands build engaged communities and grow their social presence through creative, intentional strategies.

- You understand the difference between content that looks good and content that actually performs.

- You're naturally curious, culturally plugged in, and constantly thinking about how brands can show up differently.

- You're comfortable owning the strategy while also rolling up your sleeves to execute.

- You genuinely enjoy building relationships and connecting the right creators with the right brands.

What Success Looks Like

- A growing, highly engaged network of influencers and creators that Socialflower can activate across client brands.

- Consistent growth in social reach, engagement, followers, and brand awareness across client accounts.

- Distinct, recognizable brand personalities and content strategies for every client.

- Successful influencer campaigns that generate meaningful awareness, content, traffic, and revenue.

- Strong client relationships built on creativity, proactive communication, and measurable results.

- A scalable social and influencer marketing function that supports Socialflower's continued growth.

How to Apply

We'd love to learn more about you!

Please submit your resume along with examples of social media accounts you've managed, influencer campaigns you've led, and brands you've worked with.

Bonus: Share a few influencers or creators you love right now and why you think they're doing something different.

• We're especially interested in candidates who can demonstrate both strong creative instincts and measurable results.