Director or Sr. Manager - Campaigns and Marketing Strategy - Americas - Remote, USA

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Job Overview

The Director or Senior Manager of Campaigns and Marketing Strategy - Americas will be responsible for driving the marketing vision and strategy for TeamViewer across North and South America. This role involves leading a dynamic team while collaborating with cross-functional departments to create, execute, and optimize integrated marketing campaigns that effectively drive brand awareness, customer engagement, and growth. The successful candidate will harness data-driven insights to refine strategies that target our key audiences while ensuring alignment with the overall business objectives of the organization.

Job Responsibilities

• Develop and implement comprehensive marketing strategies to enhance TeamViewer’s presence in the Americas.
• Lead the planning and execution of marketing campaigns, ensuring alignment with corporate brand guidelines and messaging.
• Analyze market trends and customer insights to drive campaign performance and refine marketing strategies.
• Manage and mentor a team of marketing professionals, fostering an environment of collaboration and creativity.
• Collaborate closely with the sales and product teams to generate leads and support the sales pipeline.
• Monitor and assess campaign performance metrics, adjusting strategies as necessary for optimized results.
• Manage marketing budgets and ensure effective allocation of resources across campaigns.
• Stay informed on industry developments and competitors to ensure TeamViewer remains a leader in innovation and customer experience.

Qualifications

• Minimum of 7 years of experience in marketing or campaigns management, preferably in the technology sector.
• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Proven experience in leading marketing teams and managing multi-channel campaigns.
• Strong analytical skills and proficiency in using data analytics tools to guide decision-making.
• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.
• Experience with marketing automation platforms and CRM tools.
• Knowledge of digital marketing strategies, including SEO, SEM, and social media marketing.

Technologies & Tools

The Director/Sr. Manager will be required to utilize various technologies and tools to achieve marketing objectives. These may include marketing automation systems like HubSpot or Marketo, customer relationship management (CRM) software such as Salesforce, data analytics platforms like Google Analytics, and social media management tools. Familiarity with graphic design software and content management systems (CMS) will also be beneficial for enhancing campaign deliverables.

Ideal Candidates

Ideal candidates for this position exhibit a blend of strategic insight and operational acumen. They are self-motivated, adaptable, and results-oriented, with a passion for leveraging creativity to solve complex challenges. Strong interpersonal skills allow them to build collaborative relationships across departments, fostering a team-centric atmosphere. An innovative mindset aligned with the fast pace of the technology sector and a commitment to continuous improvement will also contribute to their success in this role.