Director, Performance Marketing and Demand Generation

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Written by AI from the job title and company, not by Komodo Health, so some details may not match this job. The employer's own page has the real description.

The Director of Performance Marketing and Demand Generation at Komodo Health will play a pivotal role in driving marketing strategies and leading initiatives to generate demand and enhance the company’s market presence. This individual will oversee the development and execution of integrated marketing campaigns that increase engagement and conversion rates. The successful candidate will provide strategic leadership and leverage data-driven insights to optimize marketing channels, ensuring alignment with the company's overall business objectives.

Job Responsibilities

• Develop and implement comprehensive performance marketing strategies to drive demand generation and customer acquisition.
• Lead and manage all digital marketing channels including SEO, PPC, email marketing, content marketing, and social media.
• Analyze campaign performance metrics to optimize strategies and achieve key performance indicators.
• Collaborate with sales teams to align marketing efforts with the sales pipeline and improve lead quality.
• Guide the marketing team in the creative development of campaign concepts and messaging.
• Oversee budget management and optimization for marketing spend.
• Monitor industry trends and competitive landscape to refine marketing tactics and positioning.
• Provide regular reporting and insights to executive leadership on marketing performance and campaign effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• Minimum of 7–10 years of experience in performance marketing and demand generation, preferably in healthcare or technology sectors.
• Proven track record of successfully executing multi-channel marketing campaigns.
• Strong analytical skills with expertise in utilizing data to inform marketing strategies.
• Experience with marketing automation platforms and CRM systems.
• Excellent communication and leadership skills, with the ability to influence cross-functional teams.
• Ability to manage multiple projects and timelines in a fast-paced environment.

Technologies & Tools

The Director, Performance Marketing and Demand Generation will utilize various technologies and tools to optimize marketing strategies. This includes marketing automation platforms such as HubSpot or Marketo, Web analytics tools like Google Analytics, SEO tools such as SEMrush, and social media management platforms. Familiarity with CRM systems like Salesforce is also essential to enhance lead tracking and management efforts.

Ideal Candidates

Ideal candidates for the Director, Performance Marketing and Demand Generation position will possess a strategic mindset, coupled with a hands-on approach to execution. They will demonstrate a passion for data-driven decision making and a continuous improvement mindset. Strong leaders who can inspire and motivate teams while effectively communicating and collaborating across departments will thrive in this role. A proactive attitude and adaptability to navigate the fast-changing landscape of healthcare marketing are essential traits for success.