Director, Performance Marketing - Paid Social & Native (Remote)

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Written by AI from the job title and company, not by Forbes Advisor, so some details may not match this job. The employer's own page has the real description.

Overview

The Director, Performance Marketing - Paid Social & Native at Forbes Advisor will be responsible for leading and optimizing paid social and native advertising strategies to drive growth and engagement across the consumer and business verticals. This role requires a data-driven leader who can manage a team, develop innovative campaigns, and utilize market insights to enhance Forbes Advisor's digital presence and improve return on advertising spend (ROAS). The ideal candidate will collaborate cross-functionally with product, content, and analytics teams to achieve measurable performance outcomes while maintaining brand integrity and adherence to budgetary constraints.

Job Responsibilities

• Develop and implement comprehensive paid social and native marketing strategies that align with overall business objectives.
• Lead, mentor, and manage a team of marketing professionals focused on performance marketing initiatives.
• Analyze campaign performance data and apply insights to optimize campaigns for better results.
• Collaborate with creative teams to ensure advertising content resonates with target audiences.
• Manage advertising budgets and drive efficient allocation of spend across various platforms.
• Conduct A/B testing and other experiments to refine messaging and creative elements.
• Stay current with industry trends and best practices in digital advertising and performance marketing.
• Report on key performance indicators (KPIs) and provide actionable recommendations to executive leadership.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 7 years of experience in performance marketing, with at least 3 years in a leadership role.
• Proven track record of managing multi-million dollar advertising budgets and achieving aggressive growth targets.
• Strong expertise in paid social platforms such as Facebook, Instagram, LinkedIn, as well as native advertising networks.
• Exceptional analytical skills with the ability to leverage data and insights to drive decision-making.
• Excellent communication skills, with proficiency in presenting and articulating performance marketing strategies to stakeholders.
• Familiarity with campaign management and analytics tools.

Technologies & Tools

In this position, the candidate will utilize a range of technologies and tools, including but not limited to Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, native ad platforms, analytics and reporting software such as Google Analytics and Tableau, and marketing automation tools. Proficiency in Excel and other data analysis tools is also essential for effective campaign management and performance assessment.

Ideal Candidates

The ideal candidate for the Director, Performance Marketing - Paid Social & Native role possesses a strategic mindset and a passion for driving performance through innovative marketing strategies. They are results-oriented, with a strong leadership presence and the ability to inspire and manage a high-performing team. An effective communicator who advocates for data-driven decision-making, they excel in a fast-paced and dynamic environment and are committed to fostering a collaborative and inclusive workplace culture.