Director, Performance Marketing - Paid Social & Native (Remote)

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Written by AI from the job title and company, not by Forbes Advisor, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Director of Performance Marketing - Paid Social & Native at Forbes Advisor will oversee the strategic development and execution of paid social and native advertising campaigns to drive traffic and revenue growth across the platform. This role entails collaborating with cross-functional teams to enhance the overall marketing strategy, leveraging data analytics to optimize campaign performance, and managing a high-performing team to ensure effective implementation and execution of marketing initiatives.

Job Responsibilities

• Develop and implement comprehensive performance marketing strategies encompassing paid social and native channels.
• Optimize advertising campaigns through a data-driven approach, continually analyzing KPIs to improve ROI.
• Lead and mentor a team of marketing professionals, fostering a collaborative environment focused on achieving results.
• Coordinate with product and content teams to align marketing objectives with business goals.
• Manage media budgets efficiently, ensuring optimal allocation of resources across various platforms.
• Stay abreast of industry trends and competitor analysis to identify opportunities for campaign improvements.
• Establish and maintain relationships with external agency partners and media vendors.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 7 years of experience in performance marketing, with at least 3 years in a leadership role focused on paid social and native advertising.
• Proven track record of managing high-budget advertising campaigns across diverse channels.
• Strong analytical skills, with experience in using data analytics platforms to drive decision-making.
• Exceptional communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Proficiency with digital marketing tools and platforms, including but not limited to Facebook Ads Manager, Google Ads, and various analytics tools.

Technologies & Tools

The Director of Performance Marketing will leverage a variety of technologies and tools to optimize campaign effectiveness. These include digital advertising platforms (e.g., Facebook Ads, Google Ads, LinkedIn Ads), analytics and reporting tools (e.g., Google Analytics, Tableau), and customer relationship management (CRM) software. Familiarity with marketing automation tools and A/B testing platforms will also be essential for performance analysis and campaign enhancement.

Ideal Candidates

An ideal candidate for this position will possess a combination of strategic vision and operational expertise, demonstrating a strong passion for digital marketing and performance optimization. They should exhibit leadership qualities that inspire and empower their team while meeting deadlines and achieving ambitious goals. Strong problem-solving capabilities, creativity in campaign design, and an analytical mindset will complement their ability to adapt to the fast-paced digital landscape, making them a valuable contributor to Forbes Advisor's ongoing success.