Director, Performance Marketing

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Rocket Lawyer, so some details may not match this job. The employer's own page has the real description.

Overview

The Director of Performance Marketing at Rocket Lawyer is a pivotal leadership role responsible for developing, implementing, and optimizing performance marketing strategies that drive customer acquisition and growth. This role will involve overseeing various digital campaigns across multiple channels, leveraging data analytics to inform decision-making, and ensuring that marketing efforts align with the company's objectives and brand voice. The successful candidate will lead a talented team, collaborate closely with cross-functional departments, and utilize cutting-edge technologies to enhance our marketing performance.

Job Responsibilities

• Develop and execute comprehensive performance marketing strategies that meet business objectives.
• Oversee and manage digital marketing channels including PPC, SEO, display advertising, and social media.
• Analyze data to monitor campaign effectiveness and make data-driven recommendations for optimization.
• Lead the performance marketing team, providing mentorship, training, and guidance to enhance team capabilities.
• Collaborate with cross-functional teams, including sales, product, and content, to align marketing strategies.
• Manage relationships with external agencies and vendors to maximize campaign outcomes.
• Prepare and present performance reports and insights to executive leadership.
• Stay updated with industry trends, tools, and best practices to ensure Rocket Lawyer's competitive edge.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is a plus.
• Minimum of 8 years of experience in performance marketing, with at least 3 years in a management role.
• Proven track record of managing large-scale digital marketing campaigns with measurable results.
• Strong analytical skills and proficiency in data analytics tools (e.g., Google Analytics, Tableau).
• Excellent understanding of SEO/SEM, PPC, social media, and other digital marketing channels.
• Exceptional leadership, communication, and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects concurrently.

Technologies & Tools

The Director of Performance Marketing will utilize a variety of technologies and tools to enhance marketing effectiveness. These include digital advertising platforms (such as Google Ads and Facebook Ads Manager), marketing automation tools (like HubSpot or Marketo), CRM software, web analytics tools (including Google Analytics), and A/B testing applications. Familiarity with data visualization tools such as Tableau or Power BI will also be beneficial in monitoring campaign performance and reporting.

Ideal Candidates

An ideal candidate for the Director, Performance Marketing position at Rocket Lawyer is a strategic thinker with a creative mindset and a strong analytical background. They possess excellent leadership qualities, enabling them to inspire and motivate their team while focusing on collaboration across departments. A successful person in this role is results-oriented, data-driven, and adaptable to changing market dynamics, priding themselves on innovation and continuous improvement in their marketing efforts.