Director, Performance Marketing

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Written by AI from the job title and company, not by Scribd, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Director of Performance Marketing at Scribd, Inc. will lead and enhance our marketing strategies to drive growth and user engagement through data-driven decision-making and efficient resource utilization. This role is pivotal in developing and implementing comprehensive marketing campaigns, overseeing performance metrics, and optimizing channels to maximize return on investment. The successful candidate will collaborate closely with cross-functional teams to align marketing objectives with business goals while ensuring that our initiatives resonate with target audiences.

Job Responsibilities

• Develop and execute a holistic performance marketing strategy that aligns with overall business objectives.
• Oversee and manage all aspects of performance marketing campaigns across digital channels, including paid search, social media, and display advertising.
• Analyze and interpret performance data to inform strategy adjustments and improve campaign efficacy.
• Collaborate with the product and content teams to create engaging marketing material that drives customer acquisition and retention.
• Lead the budgeting and forecasting processes for the performance marketing team, ensuring funds are allocated effectively.
• Supervise a team of marketing professionals, providing mentorship, training, and performance evaluations.
• Stay abreast of industry trends and emerging technologies to innovate strategies and maintain competitive advantage.
• Report to senior management on performance metrics and provide insights and recommendations for continuous improvement.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• A minimum of 8 years of experience in performance marketing, with at least 4 years in a managerial role.
• Proven track record of driving measurable growth through strategic marketing initiatives.
• Strong analytical skills with proficiency in Google Analytics, marketing automation tools, and A/B testing methodologies.
• Excellent leadership and team management abilities, with experience in building and developing high-performing teams.
• Exceptional communication skills, both verbal and written.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Director of Performance Marketing will utilize various technologies and tools including, but not limited to, Google Ads, Facebook Ads Manager, HubSpot, Google Analytics, SEMrush, and various A/B testing software to drive campaign performance and optimize marketing efforts. Proficiency with data visualization tools like Tableau or Power BI may also be employed to facilitate data analysis and reporting.

Ideal Candidates

Ideal candidates for the Director of Performance Marketing position should possess a blend of strategic thinking and meticulous attention to detail. They should be adept at leveraging data to make informed decisions, demonstrating an entrepreneurial spirit and a passion for continuous improvement. A successful candidate will be a proactive communicator, comfortable collaborating with diverse teams, and capable of translating complex analytics into actionable marketing strategies. Moreover, candidates should exhibit a strong commitment to understanding customer needs and driving brand loyalty through innovative marketing solutions.