Director, Performance Marketing Strategy

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Job Overview

The Director of Performance Marketing Strategy at Unlock Health will play a critical role in developing and implementing data-driven marketing strategies aimed at enhancing patient engagement and driving demand for healthcare services. This leader will oversee and refine marketing initiatives across various digital channels, ensuring alignment with the overall business objectives. The individual will manage a team of marketing professionals, leveraging analytics to optimize marketing operations and enhance customer acquisition and retention efforts.

Job Responsibilities

• Develop and execute comprehensive performance marketing strategies to achieve company growth goals.
• Oversee digital marketing campaigns including SEO, PPC, email, and social media, ensuring optimal performance and ROI.
• Analyze data trends to identify opportunities for improvement and make data-driven recommendations to stakeholders.
• Manage budget allocation and forecasting for the performance marketing department.
• Collaborate with cross-functional teams, including sales, product, and customer service, to ensure alignment of marketing strategies.
• Lead, mentor, and manage a team of marketing specialists to enhance their skills and performance.
• Stay updated on industry trends and competitive landscape to maintain a strong market position.
• Report on performance marketing metrics to executive leadership on a regular basis.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA or relevant advanced degree preferred.
• Minimum of 7 years of proven experience in digital marketing or performance marketing, with at least 3 years in a leadership role.
• Strong analytical skills with experience using data analytics tools and techniques to drive decisions.
• Proficient in digital marketing channels including SEO, PPC, social media, email, and content marketing.
• Exceptional leadership skills with demonstrated experience in managing and motivating teams.
• Excellent verbal and written communication skills, capable of presenting complex ideas clearly.
• Proficient in marketing automation tools, CRM systems, and web analytics platforms.

Technologies & Tools

The Director of Performance Marketing Strategy will utilize various technologies and tools to enhance marketing performance. This includes marketing automation platforms (e.g., HubSpot, Marketo), analytics tools (e.g., Google Analytics, Adobe Analytics), and digital advertising platforms (e.g., Google Ads, Facebook Ads). Familiarity with CRM systems such as Salesforce and creative design tools like Adobe Creative Suite may also be utilized to support marketing initiatives.

Ideal Candidates

The ideal candidate for the Director of Performance Marketing Strategy will possess a strategic mindset with a strong passion for data-driven decision making. They should be innovative and forward-thinking, with a demonstrated ability to think critically and solve complex problems. Exceptional interpersonal skills are essential for effective collaboration with diverse teams and stakeholders. A successful candidate will exhibit strong organizational skills, the ability to multitask, and a relentless commitment to achieving results in a rapidly evolving environment.