Director, Social and Communications

Director, Social and Communications

Location: Burlington, Massachusetts, United States (On-site)

Industry: Food and Beverage Services

Work Setting: Onsite

Are you passionate about building meaningful connections with consumers through social media, influencer partnerships, and brand storytelling? We are looking for an experienced marketing and communications leader to drive consumer engagement, strengthen brand reputation, and create impactful social and cultural conversations across a diverse portfolio of consumer brands.

Key Responsibilities

Strategic Leadership

• Develop and execute integrated strategies across organic social media, influencer marketing, public relations, community engagement, and social intelligence.
• Ensure alignment between social, communications, media, partnerships, and broader marketing initiatives.
• Establish governance frameworks, operating models, and best practices to create consistency across brands and teams.
• Lead agency, creator, and external partner relationships while optimizing collaboration and performance.
• Partner with cross-functional stakeholders to create cohesive, business-driven engagement strategies.

Social Content Strategy

• Lead the planning and execution of annual and campaign-based social content strategies.
• Oversee content calendars, editorial priorities, and platform-specific approaches.
• Drive the creation of engaging, insight-led content across social media channels.
• Leverage audience insights, social listening, and performance data to guide content decisions.
• Continuously evaluate content effectiveness and identify opportunities for optimization.

Community Engagement

• Define and oversee proactive and reactive community management strategies.
• Develop processes for moderation, issue escalation, and consumer engagement.
• Monitor audience sentiment, emerging conversations, and market trends.
• Collaborate with internal teams and partners to enhance discoverability through social and search optimization.
• Lead engagement plans around key campaigns, product launches, partnerships, and brand moments.

Creator & Influencer Marketing

• Build and implement creator and influencer programs aligned with business and marketing goals.
• Manage influencer identification, partnerships, negotiations, contracting, and performance tracking.
• Foster strong relationships with creators, talent representatives, and agency partners.
• Integrate influencer initiatives into broader marketing and communications efforts.
• Measure success using engagement, brand, and business performance metrics.

Brand Communications & Cultural Marketing

• Lead public relations and earned media strategies that strengthen brand reputation and support growth objectives.
• Identify opportunities to engage with cultural trends, entertainment, and emerging consumer interests.
• Build relationships with media outlets, creators, influencers, and cultural partners.
• Ensure communication initiatives align with brand values and campaign objectives.
• Drive high-impact programs that amplify brand visibility and consumer advocacy.

Social Intelligence & Insights

• Oversee social listening and intelligence programs to uncover consumer trends, audience behaviors, and emerging opportunities.
• Monitor competitive activity and industry developments to identify market opportunities.
• Translate consumer insights into actionable recommendations for content, communications, and marketing teams.
• Identify potential brand reputation risks and develop proactive response strategies.

Measurement & Team Leadership

• Define and track key performance indicators to evaluate program effectiveness.
• Use analytics and insights to inform strategic decisions and optimize outcomes.
• Manage budgets, resources, and performance reporting aligned to business objectives.
• Lead, mentor, and develop a high-performing team of marketing and communications professionals.
• Collaborate across departments to maximize the impact of earned, owned, and paid engagement efforts.

Requirements

• Bachelor’s degree required; advanced business education preferred.
• 10+ years of experience in social media, influencer marketing, communications, public relations, or related fields.
• 5+ years of leadership experience managing and developing teams.
• Deep understanding of major social media platforms and digital engagement strategies.
• Strong analytical skills with the ability to translate data into actionable business recommendations.
• Experience leading integrated marketing, communications, and cultural engagement initiatives.
• Commercially savvy with strong creative and strategic thinking abilities.
• Excellent communication, collaboration, and stakeholder management skills.
• Highly organized, process-oriented, and capable of managing multiple priorities.
• Proactive, self-driven, and energized by working in fast-paced environments.