Display and Paid Social Marketing Manager - Remote,

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Written by AI from the job title and company, not by UnitedHealthcare, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Display and Paid Social Marketing Manager at UnitedHealthcare will be responsible for designing, implementing, and optimizing our display and paid social advertising strategies to drive brand awareness, engagement, and conversions. This remote position requires a strategic thinker with extensive experience in digital marketing and a keen understanding of audience targeting and analytics. The successful candidate will work cross-functionally with various teams to align marketing initiatives with overall business goals, ensuring effective and efficient use of budget to maximize ROI.

Job Responsibilities

• Develop and execute the overall display and paid social marketing strategy in alignment with organizational objectives.
• Manage and optimize campaigns across multiple platforms including Google Ads, Facebook, Instagram, and LinkedIn.
• Conduct audience research to identify target demographics and create effective ad copy and visuals that resonate with them.
• Analyze campaign performance metrics and provide actionable insights to improve future campaigns.
• Collaborate with creative teams to develop engaging content and creative assets tailored to promotional campaigns.
• Monitor competitors' strategies and industry trends to identify opportunities and challenges.
• Maintain budget oversight, ensuring that marketing spending aligns with goals and delivers expected results.
• Prepare regular performance reports and presentations for stakeholders, emphasizing KPIs and ROI.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or a related field.
• A minimum of 5 years of experience in digital marketing, with at least 3 years focusing on display and paid social channels.
• Strong proficiency in analytics tools such as Google Analytics, social media analytics, and A/B testing methodologies.
• Experience with programmatic ad buying and campaign management platforms.
• Excellent written and verbal communication skills, with an ability to present data-driven insights clearly.
• Strong problem-solving skills with a detail-oriented approach to optimizing marketing efforts.
• Ability to work collaboratively in a remote environment while managing multiple projects simultaneously.

Technologies & Tools

The Display and Paid Social Marketing Manager will utilize a variety of technologies and tools to efficiently perform their duties. Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager is essential. Additionally, familiarity with analytics and reporting tools, including Google Analytics and social media insights, will be required to track performance and inform strategies. Experience with customer relationship management (CRM) systems and content management systems (CMS) will be an advantage.

Ideal Candidates

Ideal candidates for this position are innovative thinkers who possess a strong analytical mindset and a results-driven mentality. They should demonstrate a high level of adaptability in a fast-paced digital marketing environment and have a strong passion for staying ahead of industry trends and best practices. Effective communication and interpersonal skills are pivotal, as they will frequently collaborate with cross-functional teams. A proactive approach to problem-solving and a proven track record of driving successful advertising campaigns will also set candidates apart.