Display and Paid Social Marketing Manager - Remote

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by UnitedHealthcare, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Display and Paid Social Marketing Manager will be responsible for developing and executing innovative marketing strategies that enhance UnitedHealthcare's online presence and drive customer engagement. This role involves overseeing targeted display advertising and social media campaigns, analyzing performance metrics, and optimizing efforts to achieve desired results. The ideal candidate will collaborate with various internal teams to ensure alignment of marketing initiatives with organizational goals, while also staying abreast of industry trends and best practices to maintain a competitive advantage.

Job Responsibilities

• Develop and implement display and paid social marketing strategies that align with corporate objectives.
• Manage and optimize advertising campaigns across various platforms, ensuring maximum ROI.
• Conduct comprehensive market research to identify trends, customer preferences, and competitive activities.
• Analyze campaign performance data and generate reports to present insights and recommendations.
• Collaborate with creative teams to design compelling ad content that resonates with target audiences.
• Execute A/B testing strategies to validate the effectiveness of marketing methodologies.
• Work closely with external partners and vendors to enhance campaign execution and effectiveness.
• Monitor industry developments and technology advancements to continually improve marketing practices.
• Ensure compliance with branding guidelines and legal regulations in all marketing materials.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing, specifically in display advertising and social media.
• Proficiency in analytics tools (e.g., Google Analytics, Facebook Insights) to assess campaign efficacy.
• Strong understanding of marketing automation platforms and social media management tools.
• Demonstrated experience in budget management and resource allocation.
• Excellent written and verbal communication skills.
• Strong analytical mindset with the ability to interpret data and make data-driven decisions.

Technologies & Tools

The Display and Paid Social Marketing Manager will utilize a variety of technologies and tools to execute their responsibilities effectively. This includes advertising platforms such as Google Ads and Facebook Ads Manager, analytics solutions including Google Analytics and HubSpot, as well as marketing automation tools. Familiarity with content management systems (CMS) and graphic design software may also be beneficial for the management of creative assets and campaign execution.

Ideal Candidates

Successful candidates for this position will possess a passion for digital marketing and a keen understanding of consumer behavior in the online landscape. They will be proactive, analytical thinkers who thrive in a fast-paced environment and are capable of working both independently and as part of a team. Excellent project management skills, adaptability to change, and the ability to foster collaborative relationships across departments are essential traits that will contribute to their success in this role.