Email Campaign Manager - - Remote | WFH

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Job Overview

The Email Campaign Manager at Get It Recruit - Marketing will be responsible for orchestrating and executing highly effective email marketing campaigns that drive engagement, customer retention, and conversions. This role requires a strategic thinker with a keen eye for detail, capable of analyzing campaign performance alongside leveraging data-driven insights to optimize future initiatives. The Email Campaign Manager will work collaboratively with cross-functional teams to align marketing objectives and ensure our messaging effectively reaches our target audience.

Job Responsibilities

• Design, develop, and execute end-to-end email marketing campaigns that align with marketing objectives.
• Segment email lists to target key demographics for personalized messaging.
• Monitor and analyze campaign performance through KPIs, adjusting strategies as necessary.
• Collaborate with design and content teams to create engaging email content and visuals.
• Implement A/B testing to optimize subject lines, content, and calls to action.
• Ensure compliance with email marketing laws and best practices, including GDPR and CAN-SPAM regulations.
• Maintain the email marketing calendar and ensure timely execution of campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in email marketing or digital marketing.
• Proficient in email marketing platforms such as Mailchimp, Constant Contact, or similar tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Experience with HTML/CSS for email design is a plus.

Technologies & Tools

The Email Campaign Manager will utilize a variety of technologies and tools to execute campaigns effectively. These include email marketing platforms (e.g., Mailchimp, HubSpot), analytics tools (e.g., Google Analytics, A/B testing software), customer relationship management (CRM) systems, and design software (e.g., Adobe Creative Suite). Familiarity with automation tools and integrations with social media platforms will also be beneficial in maximizing campaign effectiveness.

Ideal Candidates

The ideal candidates for the Email Campaign Manager role will possess a blend of creativity and analytical skills. They should demonstrate a proactive approach to problem-solving, coupled with a strong sense of accountability for their work. Attention to detail, organizational skills, and the ability to manage multiple projects will be essential for success in this role. Additionally, candidates should have a genuine passion for marketing and a commitment to staying abreast of industry trends and best practices.