Email Marketing Manager

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Written by AI from the job title and company, not by 24 Seven Talent, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at 24 Seven Talent is responsible for overseeing the strategic planning, execution, and optimization of email marketing campaigns. This role will involve developing creative email content, managing segmentation strategies, analyzing performance metrics, and driving engagement through targeted messaging. With a strong focus on driving results and enhancing customer experience, the Email Marketing Manager will collaborate with various teams to align initiatives with overall marketing objectives and support the growth of the brand.

Job Responsibilities

• Design and implement email marketing strategies that align with company goals.
• Develop content strategies for email campaigns, ensuring compelling messaging and design.
• Conduct A/B testing to optimize email performance and engagement rates.
• Manage and segment email lists to ensure targeted delivery of content.
• Analyze campaign performance using analytics tools and prepare regular performance reports.
• Collaborate with the creative team to ensure consistent branding across all email communications.
• Stay updated on industry trends and best practices to continuously improve email marketing efforts.
• Monitor deliverability rates and conduct list hygiene practices to maintain data integrity.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in email marketing, preferably in a managerial role.
• Proficiency in email marketing platforms such as Mailchimp, HubSpot, or similar tools.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written communication skills with a keen eye for detail.
• Experience with HTML/CSS as it pertains to email formatting and design.
• Knowledge of CRM tools and digital marketing channels.

Technologies & Tools

The Email Marketing Manager will utilize a range of technologies and tools including email marketing platforms such as Mailchimp or HubSpot, analytics programs like Google Analytics, and CRM systems for audience segmentation and tracking. Familiarity with design tools like Adobe Creative Suite may also be beneficial for creating visually appealing email campaigns.

Ideal Candidates

Ideal candidates for the Email Marketing Manager position will possess a creative yet analytical mindset that enables them to craft compelling email content while also interpreting data to drive decision-making. They should be proactive, detail-oriented, and able to thrive in a fast-paced environment. Strong collaboration skills, alongside a passion for technology and digital marketing trends, will also be critical success factors in this role.