Email Marketing Manager [74829]

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Written by AI from the job title and company, not by Onward Search, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at Onward Search will be responsible for developing and implementing effective email marketing strategies to drive engagement and conversions. This role involves managing the end-to-end email marketing process, including campaign planning, execution, and performance analysis. The ideal candidate will collaborate with cross-functional teams to create compelling content and utilize data-driven insights to optimize campaigns, thereby ensuring the seamless execution of marketing initiatives that align with the company's goals.

Job Responsibilities

• Develop and implement comprehensive email marketing strategies that align with overall business objectives.
• Create and manage the production schedule for email campaigns, ensuring timely delivery.
• Design engaging email templates using HTML and CSS, maintaining brand consistency.
• Segment email lists based on user behavior and preferences to target appropriate audiences.
• Utilize analytics tools to track and report on email campaign performance, including open rates and click-through rates.
• Conduct A/B tests to optimize campaign effectiveness and improve overall performance.
• Collaborate with copywriters and designers to create compelling content for email campaigns.
• Ensure compliance with email marketing regulations and best practices.
• Monitor industry trends and competitor performance to identify opportunities for improvement.
• Manage relationships with email marketing platforms and service providers to ensure optimal performance.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in email marketing or digital marketing.
• Proficiency in email marketing tools such as Mailchimp, HubSpot, or similar platforms.
• Strong understanding of HTML/CSS for email template design.
• Demonstrated ability to analyze metrics and extract actionable insights.
• Excellent written and verbal communication skills.
• Strong project management skills with the ability to handle multiple campaigns simultaneously.
• Detail-oriented with strong organizational skills.

Technologies & Tools

The Email Marketing Manager will utilize a variety of technologies and tools to optimize and manage campaigns effectively. Key tools include email marketing platforms such as Mailchimp or HubSpot, customer relationship management (CRM) systems, Google Analytics for performance tracking, and A/B testing software. Familiarity with HTML/CSS is essential for email template design, and the use of project management tools will support collaboration and workflow efficiencies.

Ideal Candidates

Ideal candidates for the Email Marketing Manager position will possess creativity, strategic thinking, and a results-oriented mindset. They should be highly analytical, with a great attention to detail, able to make data-driven decisions. Strong interpersonal skills are crucial, as collaboration with cross-functional teams is a major part of the role. Candidates should be adaptable, willing to stay abreast of industry trends, and exhibit a passion for email marketing and digital communications.